Subaru and Perisher Blue Shake Hands on New Sponsorship Deal
31 May 2007
Subaru Australia has sealed a three-year sponsorship deal with Perisher Blue this week, becoming the resort’s major car sponsor.
The deal will involve a range of cross-promotional activities as well as Subaru-sponsored events across the three-year period. The integrated season-long activities aim to engage visitors to the resort through numerous co-branding opportunities, with Subaru providing the resort with vehicles for the duration of the partnership.
Also as part of the arrangement, Subaru has secured the naming rights to the Quad Express chairlift. The new name, “Forester Quad Express” has been confirmed for the lift, which is one of the busiest chairlifts in Australia.
Neil Thew, Public Relations and Business Development Manager for Perisher Blue said “We are extremely fortunate to be working with Subaru, a brand that has strong appeal to Perisher Blue’s market. Reliability, comfort and style in the outdoors are attributes both our companies share. We look forward to a long-standing future relationship with Subaru.”
Likewise, Subaru Australia is also positive about the relationship. Nick Senior, Managing Director of Subaru Australia explained “Our customers have a passion for the outdoors and it’s not uncommon to see carparks full of Subarus during the ski season, so our partnership with Perisher Blue is fitting.”
“We’re looking forward to introducing up to a million visitors per season to our brand and we’re also exploring ways we can offer existing customers access to this stunning resort”, Mr Senior explained.
For further information or any media inquiries, please contact Caroline Ross via e-mail at firstname.lastname@example.org, or call on 02 6459 4513.