Good news for the Storm Mountain Publishing digital assets.

Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices and built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.

Click the image to watch the video.


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