Sigma made a bold move with its SD1 DSLR camera last month, slashing $6,400 off the camera’s list price to drop it from $9,700 to $3,300. The “street” price — how much the camera is actually priced in stores — was lowered from $6,900 to $2,300. If you thought customers who had purchased at the high price had been betrayed, think again: Sigma is rewarding those customers handsomely for their loyalty. Sigma has announced the details of its “SD1 Point Support Program” that awards those customers with 40 reward points. Those 40 points can be redeemed for ¥400,000 in Sigma gear — that’s $4,800 in new gear despite the fact that the price drop was only $4,600! This only applies to customers who purchased the SD1 at full price before February 23rd, and you’ll need to contact Sigma directly to claim your rewards.
(via Sigma via DPreview via PopPhoto)