Photos and videos by David Peacock & Chris McMahon
The first day of the SIA Snow Sports Trade Show went down in Denver, Colorado yesterday, and just like each and every year, Newschoolers was on hand to bring you the most stellar coverage available online of the biggest ski and snowboard trade show in North America. And since we know you're not interested in reading anything about it, let's get right to the photos and videos that show off the 2011/2012 lines from your favorite brands...
Welcome to SIA!
Gigawatt, Megawatt, Amp and Zealot
Factor 130, Factor 110, Shiva (Bottom)
Gigawatt, Megawatt, Amp, Zealot, Verdict and Warrant
Bluetooth connection to your Smartphone for video preview and setting.
R79, R88, Asention and R110
Pow, Slasher, Born to Drop and Watch Out
Pow and Slasher
Born to Drop and Watch Out
Lunatic, Dirty Bastard (Julien Lange), Yard (Candide), Casper (Dorey) and Banger
Banger Tip Rocker
Optical Jacket and CMJN Pant
Kypton Pro and Kryton Cross
Agent 90, Agent 100, Royale, Thirteen and Vivre Le Mono
Prodigy, Wednesday, Heroine and Kennedy
A-Lotta, I-Rock, V-Rock, L-Toro and E-Motion
I-Rock, B-Nasty, G-Butter and D-Sender
A look at First Drop outerwear's new line with David Lesh along with the latest and greatest on the company.
Quantum Jacket and Chemical Pant
Seth Morrison Pro Model and Konflict
Seth Morrison Pro Model, Konflict, Hot Dogger by Tom Wallisch, Booter and Drop Kick
First Chair, Booter, High Five and Classic
Josh Malczyk shows off the new line of Full Tilt's, including Wallisch's new Hot Dogger.
Oracle, Pilgrim and Da'Nollie
The always entertaining Ashley Hart takes us through Icelantic's new line of product.
BMX78, BMX88 and BMX98
One piece 2XL insulated
BMX78, BMX88, BMX98, BMX108, BMX118 and BMX128
BMX108, BMX118 and BMX128
Morphic, Antigen and LTE
Mutant and Genome
Gnome and Double Helix
Double Helix and Helix
Mr. Pollard's Opus, Sir Francis Bacon, Bacon Shorty, Blend and Chronic
Bacon Shorty, Blend, Chronic, Mastermind and Stepup
Influence 115, Influence 105, Prophet 98 and Prophet 90
Pandora, Celebrity 100 and Celebrity 90
Top Row: School Pack, Remote Pack, Street Pack. Bottom: School Pack, Slope Pack Back and Front
Line's Pointy Sticks with Grips!
Jason Levinthal, the man behind the monkey mask at Line, gives us a run down on Line's entire product line, from the new Afterbang's to the poles and everything in between.
Tour 10 and Tour 12
Vice, Team and Night Train
Ghost Chant Rocker
Night Train, Ghost Chant, El Dorado and Tahoe
Tahoe, PB&J, Belafonte and Bibby
Bibby, Jaguar Shark, Donner Party, Comi and Hot Mess
Hot Mess, Sierra, Bella and Reagan
The Fly Swatter, 150/125/145 with early rise in the tip and tail.
The Super Turbo, Trust, Sluff, Source, and Jam on the men's side, and the Tattoo and Flair for the ladies.
The Fly Swatter, Scoop and Mosquito
E-Dollo Pro Model
True Twin, RDS, The Early Rise, Urban Twin and Tha 190
Seth Morrison Signature Series suit...
Seth Morrison Signature Series goggle
Simon Dumont Signature Series suit
Simon Dumont Signature Series goggle
Tanner Hall Signature Series suit
Tanner Hall Signature Series goggle
Airbrake lense release
The new Xavier Bertoni Pro Model jacket has a number of comical features, and is designed with a tall, comfortable fit.
Phil 'B-Dog' Casabon is one of the steeziest skiers around, so his suit must, ahem, follow suit. Simple, but stylish.
Kaya Turski has designed a very feminine and appealing jacket, with a removable tall skirt and bright orange colorways.
The JP Auclair/Retallack collab is full Gore-Tex, taped seams and a regular fit. Fit for a legend.
Orage's Mike Nick takes us through next year's Orage pro models.
Julia Mancuso, Aurelien Ducroz and Tanner Hall Pro Models
TJ Shiller Pro Model
Jon Olsson Pro Model
Receptor Backcountry with new MIPS (Multi Directional Impact Protection System) technology.
Zeal goggles equipped with Recon's GPS and electronic goggle system. The system measures speed, vertical, altitude and distance.
That tiny screen is larger when it's close to your eye, and displays all of the measurements the Recon system takes. It's small and unobtrusive, contrary to what one might think.
The T-Wall signature goggle
Women's skis: the Lola and the Rosa
Men's skis: The Mega-Dozer, Dozer, Punisher and Punisher Jib
The Hustle and the Hustle Plus goggles; you can see Dane Tudor rocking these gems on the hill.
The men's Watson jacket and women's outerwear from Scott.
Adam Greene of Scott Sports takes us through the goggles that everyone from Wallisch to Tudor will be rocking, as well as their impressive line up of skis, outerwear and poles.
Women's jackets from Skihoe
Skihoe's men's puffy
Jay-Z bringing the heat with his Skullcandy RocNation collab
Discrete and Skullcandy have launched a collaborative project. The beanie is fully audio equipped and looks baller.
The Uprock is similar to the iCon but is slightly bigger in sound and size.
Hang a bottle of Jack from these earbuds and they will still stay in your ears!
Stay tuned for much, much more from the SIA Trade Show in Denver, Colorado...because we're just getting started!