From Skipressworld.com

Huntington Beach, CA (Ski Press) Roxy, a division of Quiksilver, Inc. (http://www.quiksilver.com), the leading outdoor sports company, has announced that it has launched Roxy Ski, a new division with a full line of alpine ski products designed specifically to meet the style and physique of women.

Adding to an already successful snow program, Roxy has teamed up with major ski brand, Dynastar (a division of Rossignol,) to create truly functional ski technology for women. Roxy Ski marks the first major joint project between Roxy parent company Quiksilver and Group Rossignol.

Using Dynastar’s Autodrive® technology that adapts to a woman’s physiology, Roxy Skis are 25% lighter than most unisex skis, delivering greater maneuverability. The Roxy Ski features a raised heel and increased ramp angle to create better balance and control with less effort, placing most of the ski’s power exactly where women apply muscular pressure and, as a result, provide better grip and efficiency.

�We are extremely excited for the global launch of Roxy Ski,� said Bernard Mariette, President, Quiksilver, Inc. “Roxy has an established reputation for innovation and leadership in the women’s surf and snowboarding markets and, by utilizing our relationship with Dynastar, Roxy introduces premiere equipment for women from the company who created ski technology for women. This new collection clearly demonstrates the progression of Roxy’s snow program, and the overall growth as a leading women’s lifestyle brand.�

“With Rossignol now part of the Quiksilver family, it was a natural progression to draw upon the expertise of Dynastar to expand the Roxy brand into the women’s ski market,� said Steve Tully, Global President, Roxy. “Given the great number of women who snowboard and also ski, combined with the enthusiasts for both sports, this is a terrific way for Roxy to deliver products that women want. Today, female skiers are the fastest growing segment in the sport and we believe that Roxy and skiing is yet another outdoor lifestyle experience for Roxy females of all ages.�

Developed in the Chamonix, France region, the debut collection of skis, bindings, poles and boots combines the highest quality in technology with Roxy attitude: fun, lively, daring and confident. The collection reflects the spirit of Roxy with vibrant florals and playful polka dots providing a wide range of product to skiers of all proficiencies.


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