Stockholm, Sweden – September 24th, 2013 – Today, Poppermost Productions, the independent developer behind SNOW announced their partnership with over a dozen of the biggest brands in the winter sports industry. The brands (Armada, Faction, Full Tilt Boots, K2 Skis, Line, Marker Völkl, POC, Sauna Beanies, and Scott Sports) have granted SNOW access to an extensive catalogue of their latest products, all of which are carefully digitally replicated and made available for character customization in the game. Players will have the opportunity to choose from hundreds of unique items with which to dress their character from head to toe. In addition, these brands will work with Poppermost to bring additional content to the game in the form of events, challenges and competitions - further expanding the SNOW world and enhancing the already authentic experience.
"Since we started development of SNOW it has been a major goal of ours to partner with the biggest brands and athletes in the sport" said Alexander Bergendahl, Poppermost's CEO. "After partnering with our three athletes earlier this year, our attention immediately turned to their clothing and equipment sponsors. Just like our athletes, these brands quickly understood our vision, saw the quality of the game we are building and immediately wanted to be part of it. We couldn't be happier with our current roster of partners!"
Additionally, Poppermost has penned a deal with Red Bull Media House to develop content for SNOW. Starting off with SNOW-athlete Russ Henshaw's custom Red Bull helmet, Poppermost will continue working with Red Bull Media House to bring additional content into the game. "With Red Bull being a giant in the winter sports industry and Red Bull Media House as global media company delivering premium content in the sports and lifestyle genres, it was a no-brainer for us to reach out to them" said Alexander Bergendahl.
“This is an unprecedented move for a small studio like ours” said Alexander Bergendahl in closing, “These types of global brand partnerships are usually reserved for big, publisher-backed game developers – which we are not!”