Whistler, B.C. September 24, 2008 – Whistler-based marketing, creative and communications firm Origin Design + Communications has recently launched an advertising campaign for Whistler Blackcomb’s newest development, the PEAK 2 PEAK Gondola. The first of the ads have begun to appear in ski and snowboard magazines all over the globe, communicating what is sure to be the biggest achievement to date for North America’s largest year-round mountain resort.

When it came time to take the PEAK 2 PEAK Gondola to market, Whistler Blackcomb approached Origin develop a concept for its awareness ads. The resulting campaign, which focuses on the PEAK 2 PEAK Gondola as a conduit to infinite possibilities on Whistler Blackcomb, employs a sleek and sexy ‘Car and Driver’ concept. The eight page gate-fold design features a cover with a candy-apple red gondola cabin on a black backdrop with the headline “THE VEHICLE”, followed by a gate fold of an inspiring black and white image of a skier entitled “THE DRIVER”, which in turns opens to a four page spread montage illustrating the gondola’s path from the peak of Whistler to the peak of Blackcomb. The headline sums up the campaign with, “THE ROAD TO INFINITE POSSIBILITIES.”

The campaign also includes double page spreads in publications such as Powder, SBC SKIER, Transworld Snowboarding, Frequency, The Ski Journal with creative communicating the “infinite possibilities” now available to Whistler Blackcomb’s guests. In the ski area’s typical confident and playfully irreverent voice, the ads respond to all of the company’s critics or skeptics with the headline, “Over the top? Absolutely.” We’d expect nothing less from Whistler Blackcomb.

Origin Design + Communications Ltd is a marketing and creative agency specializing in action sports and mountain culture. With offices in both Whistler and Montreal, Origin operates as the creative agency for Whistler Blackcomb, Tourism Whistler and Salomon Canada and its past and present client list includes Intrawest, Sun Peaks Resort, Mont Saint Sauveur, Jay Peak Resort, C4 Distribution, Atomic, Kombi Sports, Liquid Boardwear, Kombi and Bike Parks of BC.

For more information on Origin Design + Communications, please visit http://www.origindesign.ca or contact Danielle Kristmanson at 604.932.8482 x232 or danielle@origindesign.ca.


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