Nokian Tyres North America Provides Sponsorship for Meathead Films’ “Work It Out” Ski Movie and its Tour

Colchester, Vermont, November 9, 2010: Nokian Tyres announced an official partnership with the 2010 “Work It Out” movie and tour produced by Meathead Films. The DVD is distributed internationally by VAS Entertainment, as well as digitally on iTunes, and the Meathead Films’ annual tour is one of the largest in the industry with over 60 stops throughout North America.

Filmed extensively in the eastern U.S. and Canada, the film follows the region’s most talented freeskiing athletes to some of the most challenging terrain in the White Mountains of New Hampshire, urban alleyways of Maine, custom park jumps in New Jersey and Vermont, and documents the only cat skiing operation in Eastern North America located in Quebec. Unique highlights of the film include an urban trip to Washington D.C. during the record blizzard of 2010 and the company’s first ever overseas voyage to Hokkaido, Japan.

“As the inventor of winter tires back in 1934, it seemed logical for our North American headquarters in Vermont to sponsor a ski movie and tour as popular and eagerly anticipated as Meathead Films’,” said Marc Bujold, Business Development Manager for Nokian Tyres, Inc. “In addition to our sponsorship, we provided the tour with a number of Nokian goods to raffle, including a new set of winter tires.”

“Many of the skiers in our audience already rely on Nokian tires to get them up to the mountain,” said Chris James, Marketing Director for Meathead Films. “We greatly appreciate the company for supporting our film project and tour and our effort to bring new attention and enthusiasm to eastern skiing.”

Nokian offers a full range of winter tires including the Nokian WR G2 and Hakkapeliitta R, both of which recently received top marks in tests conducted by several international car magazines. The company’s product line also includes a number of all-weather and all-season tires.

About Nokian Tyres, P.L.C.

Based in Nokia, Finland, Nokian Tyres is a leading manufacturer of innovative tires for cars, trucks and special heavy machinery. The company specializes in products mainly in areas with special challenges on tire performance: snow, forests, and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently focused on developing sustainable solutions for safety and reduced environmental impact, taking into account the whole life cycle of the tire. Nokian Tyres group also owns the tire chain Vianor and has over 620 outlets in 19 countries.

In 2009, Nokian Tyres had 3,500 employees and net sales of approximately 800 million Euros. Nokian Tyres’ shares are listed on the NASDAQ OMX Helsinki. Further information is available at: http://www.nokiantyres.com.

About Nokian Tyres, Inc.

Nokian Tyres, Inc. is the North American subsidiary of Nokian Tyres P.L.C. Located in Colchester, Vermont, the company employs 170 people and services over 1500 retailers in North America selling Nokian products. The company also owns and operates 10 Vianor retail tire and service centers through the Northeastern United States. Further information about Nokian’s North American operations is available at its North American specific website: http://www.nokiantires.com.

About Meathead Films

Meathead Films is dedicated to creating innovative movies based extensively in the East. We strive to bring the thrill and beauty of the region to a broad audience through exceptional film productions. The movie trailer for Work It Out can be viewed on MeatheadFilms.com, as well as the SkiTheEast.net community website.


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