Big claim huh? Well we've been hinting at some big news relating to Newschoolers and competition skiing for a while now and here it is: The Enthusiast Network, Newschoolers' parent company and Mountain Dew have announced a strategic partnership for the Dew Tour from 2016 onwards. So what does that mean?
Well essentially it means that NS will be in the driving seat for a complete shake up of the skiing side of Dew Tour's Winter stop. We'll be working alongside our snowboard partners Transworld Snowboarding and Snowboarder Mag to bring a totally new look Dew Tour in 2016. Details are far from finalised but there will be three brand new events in place of what we and Mountain Dew agree are increasingly stale Halfpipe, Slopestyle and Big Air contests. In the words of Doug "the big thing here is that we're not just talking shit on the current contest scene - we're doing something about it."
Read the full official press release below, and watch this space for A LOT, more exciting news in the near future. This is going to be fun as fuck!
MOUNTAIN DEW® AND TEN ANNOUNCE STRATEGIC PARTNERSHIP FOR THE DEW TOUR
Led By Mountain Dew and TEN: The Enthusiast Network, in Partnership With NBC Sports, The Dew Tour Will Continue to Evolve And Excite Both Action Sports Fans And Athletes Alike
PURCHASE, N.Y., January 27, 2016 – Mountain Dew® and TEN: The Enthusiast Network announced today an official partnership for the Dew Tour, with DEW® continuing as title sponsor and TEN serving as its strategic partner leading execution and event staging in 2016 and beyond. Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner. The Dew Tour will continue in a new direction, completely reimagined with a focus on progressing and evolving the traditional competition formats to fully engage fans, athletes and the action sports industry through innovative new course designs, content approach and more.
"We are excited to announce that Dew Tour will continue next year and beyond," said Greg Lyons, Senior Vice President of Marketing, Mountain Dew. "Mountain Dew's ongoing devotion to supporting and driving progression within action sports complements TEN's overall vision and expertise within this industry. We will tap into their vast network, and work together with NBC Sports, who has been a partner of the Dew Tour for more than a decade, to further evolve Dew Tour and excite both the athletes and fans."
TEN is the preeminent media network of enthusiast brands that focuses on creating and delivering compelling content through multiple marketing platforms that inform and entertain a large audience. As publishers of TRANSWORLD SKATEBOARDING, SNOWBOARDER, NEWSCHOOLERS, TRANSWORLD SNOWBOARDING, GRINDTV, POWDER and many other adventure lifestyle and action sports media properties, TEN brings a wealth of knowledge and experience that will continue to evolve the fully integrated lifestyle experience that Dew Tour currently offers.
"Partnering with Mountain Dew and the Dew Tour property showcases exactly what TEN has been designed to do for brands – provide authentic, credible, full-service media capabilities to reach, engage and excite a large audience," commented Norb Garrett, Executive Vice President / General Manager of TEN, Sports & Entertainment. "The Dew Tour has been around for over a decade, and by leveraging our position as the world's leading action/adventure sports mediacompany, TEN is dedicated to contributing to its ongoing success so that it will continue on for another decade and beyond, providing a truly one-of-a-kind experience for the action sports community."
"NBC Sports is very proud of its heritage with the Dew Tour franchise," said Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures. "We look forward to broadcasting future Dew Tour events."
Dew Tour 2016 will focus on key action sports disciplines in both summer and winter. Dates, locations and additional details for this year's events will be announced at a later date. The world-class competition will be a constantly evolving action sports platform of creativity and progression with the support of Mountain Dew, TEN and NBC Sports. The Dew Tour will offer exciting live experiences and captivating content for television, web, social and other digital verticals for fans around the world to enjoy.