Mountain Hardwear and Doglotion.com Launch Big Mountain Freeskier Search

STRATHROY, ONT. (March 15, 2010) – Mountain Hardwear has partnered with Whistler-based freeskiing web magazine Doglotion.com to launch the Canadian Big Mountain Freeskier Search. The winner will join Mountain Hardwear’s Test Team and walk away with a gear sponsorship.

Canadian big mountain freeskiers can be elusive at best, exploring endless snowy peaks with passion, artistry and skill through the coldest, wettest, and darkest months of the year – often in beat-up duct-taped outerwear. Hence the launch of Doglotion’s contest site “We Know You’re Out There: Big Mountain Freeskier Search”. The most passionate ripper of the bunch will get hooked up with Mountain Hardwear gear.

How do you win? Just log on to http://www.TheFreeskierSearch.com, upload some photos, video, and a ski career bio, then spread the word about your profile and hope for the best. The contest ends April 15, so the sooner you enter the better. Enter Now.

“We’re pumped to see what people put into their entries” said Jamie Bond, editor of Doglotion.com, adding “There are so many no-name rippers hiding in the Coast Mountains, Rockies, and beyond. We’re just hoping they’ll surface from the powder long enough to enter the contest!”

“We’re stoked to be able to work with the fantastic team at Doglotion,” said Mike Glendon of Mountain Hardwear. “There’s an incredible number of unknown freeskiing rippers who’s talents are unreal. We are very excited to be able to provide a platform for that talent to be showcased.”

The Search officially begins March 16. Get your photos & video together, happy shredding, and good luck to everyone.

About Mountain Hardwear – Innovators, creators and distributors of cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATED. http://www.mountainhardwear.com.

About Doglotion.com – A cult-classic freeskiing web magazine based out of Whistler, BC, Canada. News, stories, photos & videos of BC-bred big mountain and backcountry freeskiers keepin’ it real, one ski day at a time.


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