Award winning marketing agency Bite Size Entertainment supports pro skier Alex Bellemare in his pursuit to win the 2016 X-Games Slopestyle Freeski competition on January 31st.

With a Bronze medal at the 2015 X-Games, Alex, also a member of the Canadian Olympic team and newly added to The North Face family and Rockstar Energy Drink roster, will be skiing the freshly designed Bite Size Entertainment skis, made especially for him.

"It is essential for pro athletes to receive proper support, considering the state of the winter sports industry, we need to expand our reach to non-endemic sponsors that are looking to connect with millennials in an effective way. There is tons of value in having a pro skier representing your brand and we look forward to connecting Alex with more brands in the near future", says JF DuRocher, Bite Size Entertainment co-founder and lead strategist.

"I'm excited to perform with these skis! I've been working with JF and the Bite Size team for a few years now and they have always been there for me. Designing a sick custom ski for me is proof of their commitment to my career", says pro skier Alex Bellemare.

Alex will be competing with the custom made Bite Size Entertainment skis on January 31st during the X-Games Men's Ski Slopestyle Final at 10 am, live on ESPN. This initiative was made possible with the support of Jason Levinthal and JF Bouchard.


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