MARKER-VÖLKL & Navionics Launch 2011 Ski App for iPhone

LEBANON, NH. (November 12, 2010) - Navionics, a worldwide leader in outdoor navigation smart phone apps has taken its expertise to the slopes, and is partnering with industry leaders Völkl and Marker to release its 2011 ski app which includes over 1,800 ski resorts worldwide.

Marker-Volkl will have a new way to market to consumers and support its branding efforts and retailer network at the regional level through text alerts within the Navionics Ski app that will inform users about products, services and on hill demo opportunities offered by the company.

“In launching the Navionics ski app, we wanted to partner with a supplier that could help us build visibility and demonstrate the features packed into our app, what better brands than Marker and Völkl to help us showcase the fun” says Dana Fenner, Director of Business Development for Navionics.

In addition to over 35,000 km of trails and the ability to access 22,000 thousand ski related POI¹s (points-of-interest) spanning more than 1,800 resorts worldwide, skiers will be able to enjoy the value of the ski app by collecting statistics like maximum speed and accumulated vertical feet - skiers can playback their runs and share with friends via Email, Facebook or Twitter.

“The synergies here are tremendous - aside from the many features that this app provides to skiers, our retailers also stand to benefit through enhanced awareness while the consumer is engaged in the sport,” said Geoff Curtis, director of marketing for Marker-Völkl.

“We’re excited to be associated with, and help promote an app that can make the mountain experience easier and more fun, something that we strive to do at Marker-Volkl” said Curtis.

To access and download the ski app go to iTunes Store and search Navionics.

About Völkl: Völkl is the world leader in performance driven skis for skiers of all abilities: from the World Cup racer to the family weekend enthusiast. Dominating the market with innovation and design, Völkl leads the way with products for all segments of skiing for men, women, and junior skiers alike. To learn more, please visit: http://www.volkl.com/ski/

About Navionics: For over 25 years, Navionics has developed and manufactured electronic navigation charts and systems for marine, inland lakes, rivers and trail maps for ski resorts for outdoors use and Smartphone applications. Navionics is based in Massarosa, Italy, and operates sales and manufacturing facilities in seven countries - conducting research and development, operations, production, sales, marketing and distribution. Navionics headquarters in Massarosa, Italy serves Europe, Africa, Asia and Oceania, and manages the research, development, and production facilities globally. Navionics US headquarters, based in Wareham, Massachusetts, oversees the Americas. Navionics UK and Navionics Australia provide sales and distribution to their local regions.


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