Island Lake Catskiing, Mica Heliskiing and The North Face Announce Partnership
Island Lake Catskiing, Mica Heliskiing and The North Face are excited to announce they have formed a partnership to leverage their respective brands. All Island Lake and Mica staff will be outfitted by The North Face.
“We are stoked to be working with a quality brand like The North Face - they understand our mountain culture and are willing to go the extra mile to meet our needs,” said Darryn Shewchuk, Mica Heliskiing Marketing Director. “We live and work in an intense mountain environment and need the best gear possible.”
The three companies will cooperate on various marketing initiatives including a new movie from Island Lake and Mica as well as Sherpa Cinema’s upcoming 2-year project entitled ALL.I.CAN.
Island Lake Catskiing in Fernie B.C. has been a backcountry ski industry leader for over 20 years.
Mica Heliskiing near Revelstoke has recently been named The Best Heliskiing in Canada by SKIING Magazine.
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.