Snowboarding — which scarcely existed 30 years ago and took over ski resorts around the world seemingly overnight, adding 5 million participants in two decades — has tumbled to earth recently. As the sport has been abandoned by participants and advertisers, equipment sales and sponsorship opportunities for athletes have dipped below their peak numbers of five years ago.
What is style? We covet it, we chase it, we hate it in some and praise it in others, but can we even describe it? This is the combined attempt of the skiers themselves trying to define the concept we find so abstract, but so integral to our sport. This is style.