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Snowboarding, Once a High-Flying Sport, Crashes to Earth

Snowboarding, Once a High-Flying Sport, Crashes to Earth

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Snowboarding — which scarcely existed 30 years ago and took over ski resorts around the world seemingly overnight, adding 5 million participants in two decades — has tumbled to earth recently. As the sport has been abandoned by participants and advertisers, equipment sales and sponsorship opportunities for athletes have dipped below their peak numbers of five years ago.

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Jason Levinthal Interview | Bomb Snow

Jason Levinthal Interview | Bomb Snow

Jan 26th 2016

A candid conversation with skiing’s ultimate entrepreneur about Wall Street, microbrews, in-efficient business models, and the importance of keeping our sport spry.

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The Style Survey

The Style Survey

Dec 17th 2015

What is style? We covet it, we chase it, we hate it in some and praise it in others, but can we even describe it? This is the combined attempt of the skiers themselves trying to define the concept we find so abstract, but so integral to our sport. This is style.

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