(Ski Press) - ICER announced today that Head has been named the official ski sponsor of this year’s Esurance ICER AIR, a event that brings together the athletic and urban communities in a metropolitan setting. This year’s event, Esurance ICER AIR presented by Sparks Alcohol Caffeine Taurine Hybrid, will take place at renowned AT&T Park, a major San Francisco landmark and home to the San Francisco Giants. Featuring 20 of the most accomplished and skilled world-class athletes, Esurance ICER AIR are the first stadium big air ski and snowboard competition to be held in the United States.“We are thrilled to have Head onboard as our official ski sponsor,” said Glen Griffin, ICER founder and president. “Head makes a great product and we are excited to be working with them along with some of their acclaimed athletes on what will surely be another history-making event The big-air invitational features some of the most talented athletes on the mountain today. Top Head Team athletes to compete include: Jon Olsson, Tim Durschi, and Steve Fisher. Athletes will be competing for more than $100,000 in cash and prizes, including a 2007 Toyota 4Runner.“The collaboration with Esurance ICER AIR was an obvious choice for us,” said Head Director of Marketing, Mike Bisner. “We are proud to partner with a company that shares our philosophy of innovation and groundbreaking ideas.”“Athletes play an important role in our company, from design and testing to ultimately showcasing their talents and our products in events like this,” Bisner added. “It’s rare to find an event that is created and designed by athletes, for athletes; that makes our sponsorship an easy decision.” Esurance ICER AIR is scheduled to take place on Saturday, November 4th, 10 a.m. – 8 p.m. at AT&T Park, located on San Francisco’s waterfront Embarcadero. The 100-foot high ski and snowboard jump will descend from the scoreboard at AT&T Park, extending over 350 feet in length and will be covered with over 200 tons of snow. Spectators will be afforded views of Olympic medalists and X-Game champions flying through the air amidst the backdrop of the spectacular San Francisco Bay. The jump will take over 100 workers, three days, and more than 14,000 cubic feet of snow to build. Esurance ICER AIR will also feature the inaugural San Francisco Ski and Snowboard Festival. The SF Ski Fest, co-organized with SnowBomb.com, will feature the best new gear from industry leaders such as Head Skis, Ride Snowboards, The North Face and many others on the promenade level of the stadium. Every major ski resort from the Lake Tahoe area will be on hand with special promotions for Esurance ICER AIR attendees. Finally, Lombardi Sports will be hosting a huge ski and snowboard sale at the event, with the latest and greatest ski and snowboard gear marked at blowout prices.The week leading up to Esurance ICER AIR will feature a range of exciting events including movie premieres, product launches and parties. Additional details to follow in the weeks and months ahead.Tickets purchased for $24 or more include a lift ticket to a major Lake Tahoe resort, a one-year subscription to Freeskier and TWSnowboarding Magazines, as well as additional giveaways. Finally, a raffle will be offered through http://www.icerair.com and onsite during the event which includes over $100,000 in prizes including a Whistler dream ski vacation.In addition to Head Skis, other Esurance ICER AIR sponsors include: Esurance, Sparks Alcohol Energy Drink, Ride Snowboards, JEEP and The North Face. The charity partner for Esurance ICER AIR is R.O.C.K. (Real Options for City Kids).


Press Releases