Smith Optics

Launches http://www.opticallydelicious.com

FOR IMMEDIATE RELEASE. KETCHUM,

Idaho, August 02, 2005 ââ¬â Smith Optics is excited to invite everyone to check out their new

microsite, http://www.opticallydelicious.com.

Opticallydelicious.com

was built to show their leadership position in goggle lens technology, production

and function. Click on the Simulator

to see some of Americaââ¬â¢s most famous runs in different weather conditions

through Smithââ¬â¢s Sensor Mirror, Platinum Mirror, and RC36 lenses. Dropping

into Jackson Holeââ¬â¢s Corbetââ¬â¢s Couloir in stormy conditions? No problem, click

on the Sensor Mirror lens for ideal optical clarity. Spinning laps through

Mammothââ¬â¢s park on a bluebird day? Check it out with the Platinum Mirror lens.

The simulator is designed to give you a realistic view of how Smithââ¬â¢s lenses

match up with varying weather conditions on your favorite runs. Opticallydelicious.com

also features a 3D tour of how Smith builds the industryââ¬â¢s most optically

correct and fog free lens as well as info on all of Smith Opticsââ¬â¢ goggle lens

offerings. See for yourself how Smith

leads the industry in goggle technology at http://www.opticallydelicious.com.

Based in Sun Valley, Idaho, with a Southern California office

located in San Clemente, Smith Optics, Inc. was founded in 1965 with the

creation of the first goggle featuring a sealed thermal lens and breathable

vent foam. Today, Smith is as well known for its diverse line of fashion and

performance sunglasses as it is for its goggles. From Smithââ¬â¢s distortion-free

Tapered Lens Technology to the versatility of the Slider Series, with its

patented, interchangeable lens system, the devotion to excellence, innovation

and style is what has made Smith goggles and sunglasses the choice of action-sport

athletes worldwide. Smith products are sold in more than 50 countries through

sporting goods and specialty stores. For more information visit http://www.smithoptics.com.