This year hasn’t been very friendly to Fujifilm’s film lineup. The company has already announced the discontinuation of APS films, the cutting of some less popular films, and a worldwide price increase. The bad news doesn’t end there: today the company announced major cuts to its popular Velvia brand, a film known for its resolution and color saturation.

The films getting the axe are Velvia 100F in 35mm, 120, and 4×5 formats and Velvia 50 in 4×5 and 8×10. The latest shipments of these films will be around the end of this year. Luckily for smaller-format shooters, Velvia 50 will still be available in 35mm and 120.

(via BJP)

Image credit: Fujichrome_Velvia_100F_3_24 by lshenqi