"Known for his online edits, Evan Williams spent his early days on NS as the mastermind behind the New Intelligent Group. After graduating college, he moved into a new role as the Team Manager at Nordica and has created some pretty significant buzz surrounding the brand." -Mousseau
Original Q&A thread -- http://www.newschoolers.com/ns/forums/readthread/thread_id/751963/
Photo via Peter Cirilli
You're pretty well known for your edits and they tend to have a unique style of editing that accompanies them (I'm a big fan personally); do you go into a location with an idea of the shots you'd like to get or let the scene inspire you as you go? -JuliusJ
It really depends on the type of edit I'm making. Most of the time I just try to focus on getting quality shots when I'm out filming. You don't know what kind of feel the edit is going to have until you drop all your shots in a timeline and watch them as a whole. Weather, light, and the skiers personality play a huge factor in that. The key to making a solid edit is having solid shots. Simple as that. Makes it easier when it comes to post production.
I usually have a general idea or song in mind and plan certain filler/angles ahead of time. The edit comes together a lot easier in the end like that, but I usually just focus on getting as many shots as I can.
How the fuck did you get Nordica to be cool and let you hire a team of respected ams people on NS actually care about? -Brobomb
Haha! Nordica actually came to me last summer pretty ambitious with an open mind. Everyone at Nordica absolutely gets how the freeski industry works. Hell, the president of Nordica, Willy Booker, goes on NS everyday to watch edits and read the forums. The best thing is that they listen and believe in my decisions. They had the idea of starting an AM team before I even started working for Nordica, I was just the one who came in and turned the idea into a reality.
There has been a ton of effort from everyone at Nordica to get to where we are now. Last fall we had a pretty extensive event we called "brand camp" defining who we are as a brand and where we sit in the industry. We discussed what things were working and what wasn't. Nordica now has a clear focus of who we are now and who we want to be down the road. It was an exciting process I was stoked to be a part of. Lots of positive things coming down the pipeline from Nordica.
Photo via Peter Cirilli
You brought Ian Compton over from Line. You yourself were a Line skier. What kind of team are you trying to build? What's the end goal? Will we see a video blog series from Ian and Dale? -Rogge
Over the past years of experiencing the industry as a skier and a filmer, I've seen the direction freeskiing is going in. Our world is becoming pretty dependent on technology. Everyone has a damn computer in their pocket these days. It's easier than ever to reach the consumer by means of relatable content. Digital content is the future of athlete marketing.
The point I'm getting at is that I want to build a content driven team. Line does a super good job at this. I see a lot of people calling us out for "stealing their idea" but if you look across all of action sports, they aren't the pioneers of it. I look to a lot of skateboard companies. The skate industry has got it down!
On that topic, I feel I need to address the misconception that Nordica is "stealing" Line athletes. I keep seeing that pop up. Kieran and Ian were shopping around looking for a new sponsor and both approached me out of the blue. Lupe was only getting flowed a few pairs of skis through a Line regional program so he was looking for a more legitimate deal. Nordica just happened to be their first pick. We all still love Line and remain good friends with all those guys. Ian and I were actually joking with JLev last month about getting the Nordica crew hooked up with a Line poles sponsorship haha. That'd be epic!
An Ian and Dale videoblog would be sick! Ian will be putting out Weak's as usual and shooting with Shane McFalls for Yoke projects. Dale will be shooting full time with 4bi9 and putting out edits in between. I plan to put out some edits of both of them as well.
Do you feel that your presence on Newschoolers helped you move forward in the industry at all? How much do you take Nordica Athlete's newschoolers prowess into account? -Mr. Bishop
For sure! I grew up going on NS everyday. I started casually posting videos of my friends which catapulted me into my filming career. I made some edits that people seemed to like a lot, saw some potential in it and just kept doing it. I started skiing more in addition to filming which led to getting sponsored by Line. Pretty much have NS to thank for all of that.
Newschoolers is the best place to get your name out there if you're a skier. I always take in account an skiers NS presence. Its an easy way to gauge if someone is a good self promoter.
What filmmakers inspire you the most? Both ski and film-cinematographers? -jibbpeter
Stept continues to blow my mind year after year. Same with 4bi9. Both crews consistently put out movies that are different than the cookie cutter movies the bigger companies make. They are filmed and produced to feel like a film. That's how it should be. The level of production in their films are amazing.
Don't really have a favorite cinematographer. I like all of Ty Evans work. The guy single handedly changed the skate film industry. Total boss.
Top 5 edits you've ever made? -FredyFerl
Damn, thats a tough one! (in no particular order)
If I could throw a full length movie in there, the New Intel movie MEMO. The good ol' days.
When will Nordica make a brand movie like they do in skateboarding? For some reason I feel like you would be the one to make that happen. -no.pulp
I would love to. We've toyed with the idea. I've made full length movies in the past. A lot of work goes into them and full length films require some sort of budget to pull off. It's just a matter of finding the time to do it. I do want to make a short movie to post online for free though. Keep an eye out this coming season...
What skiers (or filmers) did you look up to as you were coming up in the game? Do you think that their styles of skiing/filming have influenced you in a significant way? -Pigeon.
I always looked up to Tanner. His style was so ahead of the game. Crichton, Mickael, and Vanular too. Oh also Travis Heed. He lived in the East so it was always epic seeing him show up and ride the local mountains. They all influenced my skiing for sure.
I bought Level 1 movies every year since Strike Three. I always looked to those movies when I started filming. SAS Films Wicked too. Still might be my favorite movie. I met Neil Sotirakopoulos for the first time this year. I got pretty excited haha.
it seems that the majority of the new riders to the team have been from the east coast, and mostly rail-centric park guys. with the introduction of the bushy wayne and el capo [skis] to the lineup this year, any thoughts of picking up some people who are more all around or big mountain focused riders? or are these types of guys harder to market when they are not top level due to less exposure. -Ryanvdonk
A lot of talent comes from the east. Look at guys like Parker, Wallisch, Will [Wesson]... the list goes on. I don't necessarily pick people because they live in the east. Theres a lot of untapped talent all across the US. This year we really focused on bringing in that type of skier you describe. That was the ultimate goal with the new AM team.
I'm always looking to expand the big mountain side of our team. We've got a pretty kickass lineup of big mountain skiers already! Bushy, Bene Mayr, Caroline and more. It is a bit harder to find big mountain skiers who put out as much content as park skiers but they are out there. The team is pretty finalized this season, but I plan to expand this side of the team a bit more in the coming years.
Photo via Peter Cirilli
Who makes the best edits on NS these days? -Skibumsmith
I don't know about the best, but in terms of consistent videos, Shane McFalls, Evan Heath, and Ian Compton to name a few.
If you had to pick one skier to film all season, who would it be, and why (like the Wallisch project)? -jibbpeter
Probably Dale. I've known him since I was like 14 and have been filming with him longer than I can remember. One of the most consistent skiers I know. Its funny, I usually just throw random tricks at him to try and he usually stomps first hit. We work well together. He's also down to try super gnarly stuff without question. Example, the cork 9 over the rail he did in the Rainy Days edit, he just casually did that without telling me. He just told me to film that feature. Surprised the hell out of me haha. Dale is insanely good at skiing.
What happened to b crew? -jksl
A short hiatus... Ready Strap Blade droppin fall '06.
What is it like being named after cheap whiskey? -A^frame
My parents had no idea that it even existed when they named me. Some friends of theirs gave them a bottle of it as a gift when I was born. We actually drank that same bottle last year. It was awesome haha
I recommend trying Evan Williams Single Barrel. It's actually pretty damn good whiskey.
You get a legitimate EAST COAST powder day with the skier of your choice. Dead or alive. Who is it? -Randy_Marsh
One person? Who does that!? Any of my friends. Cant beat shredding around with a crew!
What would you be doing for a career if skiing (snowsports) didn't exist? -geist
Probably living in Boston with my girlfriend working marketing for a random company. Who knows!
Favorite pizza toppings? -jrl
Well thats funny you ask. Im a pretty experienced pizza reviewer... A well executed margherita pizza wins everytime.
When I do make pizza with toppings: Vermont goat cheese, caramelized onions, mushrooms, green peppers, garlic, and fresh basil.
Shoutout to Ian Compton. #pizzacity #pizzalifestyle
Photo via Dan Brown / Kapitol Photography / KapitolPhoto