words and photos by Rom MarcucciD-Structure and Icer Air presented a special body of work last night.Picture the most beautiful ski shop youâve ever been in.  Triple it.  Cover the walls in Eric Pollardâs body of work.  Display the finest ski gear mixed with the most stylish artistsâ branded clothing.  Stock the booze: top shelf only.  Fill the space with scenesters, hipsters, skiers, producers, and industry insiders.  Turn the DJâs music up.  Turn the lights down.  Drop the screen from the ceiling.  Show the best ski movie in recent history.  Let the dance party rage all night.  Welcome to what a shop should be.  Welcome to D-Structure San Francisco.D-Structure San Franscico is the most unique, beautiful, and culturally relevant ski shop of our generation.   Azikiwee Anderson and the people of D-Structure have created much, much more than just a shop.  This is a design collaborative, where the cityâs most talented artists garments combine with works from our ski world. It is a place skiers should be proud of.  In Azikiweeâs words, âThe idea is not selling skis to people that already ski. What we are really focused on is putting ski companies in a unique setting so that people can feel like they stumbled on something worth finding.  They will want to tell other people about it, which is the best publicity you can ask for.  You have to give people a reason to be a part of something.  We all want to be a part of something bigger than ourselves.  A lot of shops try to feed the fact that the sports are cool. The reality should be quite the opposite. You need to display the uniqueness and style of the people in the sport.  Once people like the style of those that represent the sport, they can feel a part of something and relate to both the athleticism and the life style.  We just want to showcase the sport and celebrate the things about skiing that make us proud.  We are trying to display the sport so that it improves the overall worth of the sport and sets a tone for the future of the way we should be perceived.âLast night the shop kicked off a month long show of Eric Pollardâs and his wife Erin Valverdeâs work.  With over 600 people in attendance, skiing was on the tip of many more San Franciscanâs tongues than it otherwise would be.  A fortuneâs worth of alcohol was given to the crowd as skiers and city folk mingled and observed the pieces.  Later in the evening Eric Iberg and Pollard showed their seasonâs work: Idea.  The vibe created last night was due to a special melding of circumstances.  It was the one-year anniversary of D-Structure. It was the opening party for Icer and they helped promote and provide the bar. Finally, what skier wouldnât want to see Eric Pollardâs athletic and artistic work. As the night was a highly visual experience, the pictures below will do the majority of the talking.http://www.d-structure.com

The Venue: 520 Haight Street, San Francisco California
D-Structure fills with all types
The Open Bar courtesy of Icer
The venue through the office glass
Brothers T.J and Scott Schiller
The creator of many, many ski graphics, Doug Levinthal, and Matt Connelly, LINEâs California Rep
Azikiwee Anderson, Eric Pollard, and Eric Iberg (behind the pole) present Idea
Eric Pollard closing out an extremely successful first show
Tory Treseder and Azikiwee Anderson, two of the men behind D San Francisco Touring the shop from the front counter clockwise
Devon Hughs Eric Pollardâs Work
âSitkaâ acrylic on canvas
âFallâ acrylic on canvas
âLoneâ acrylic on canvas
âNo Shadeâ acrylic on canvas
âSixth Dimensionâ acrylic on wood
âElizabeth Spiralsâ and âElizabeth Mountainsâ oil on canvas
âElizabeth 05/06â oil on wood
âSoul Rebelâ and âSoul Rebel IIâ oil on wood
âNimbusâ acrylic on canvas
'P Town in October' acrylic on canvas
âWiredâ acrylic on canvas
âBuilding Blocks acrylic on canvasErin Valverde's Work
âAquamalesâ watercolor
âWinter Crowsâ watercolor
âFloatâ watercolor
âLady Craneâ watercolor
âWoman Treeâ watercolor
âDreamlandâ watercolor
âWaveâ watercolor
âBambooâ watercolor


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