The SIA trade show in Denver is one of the biggest gatherings of the snow sport trade under one roof. Buyers and sellers hurry around looking at next years product whilst getting the low down on everything that is going to be hot next year.

I’ve had a funny relationship with this trade show over the last 2 years. Last year when i got to the doors of the Denver convention centre i literally bumped into a friend of mine and 20 minutes later we were in an RV heading to Aspen meaning i didn’t get to see any of it. This year the X Games schedule managed to perfectly overlap with the trade show so we left Aspen early in order to catch it in full swing

Seems we we’re a little late. Another year gone, another trade show missed.


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