Press Contact: Erme Catino
DPS launches annual Dreamtime event—debuting Pure3 and Spoon Technology
SALT LAKE CITY, Utah—July 17, 2013—DPS, the world’s only prepreg carbon fiber ski manufacturer is proud to announce the start of their annual summer Dreamtime event—today through August 1, 2013—in conjunction with the launch of Pure3 Construction and Spoon Technology.
Since the company’s inception in 2005, Dreamtime stokes hot summer longings for winter and powder. Dreamtime provides skiers the opportunity to purchase DPS skis with the only discount of the year, choose special edition graphics on select models, and secure skis before in-season sellout.
This year’s Dreamtime is fueled by two monumental developments…
In January 2013, DPS opened a state-of-the-art factory on the Wasatch Front in Utah. Benefits abound: DPS now employs over twenty area workers, R+D capabilities have expanded infinitely, and exciting innovations continue to emerge. The Utah factory nurtured the birth of the now iconic Spoon—the first ski produced at the facility—and its technology has now been incorporated into the 13/14 Lotus 120 and Lotus 138 designs, as Spoon Technology.
The Utah factory has also facilitated the debut of DPS’ new carbon construction, Pure3, a ground-up redesign of the award-winning Pure construction. For the last seven years, DPS’ Pure line of skis has been the pinnacle of ski engineering. It’s a construction that was thirty-percent lighter than conventional skis, and thirty percent torsionally stiffer. It was revolutionary in the way it skied. Nevertheless, over the last two years DPS has been working to advance the Pure construction line, achieving breakthroughs previously thought impossible. It’s called Pure3, and it delivers an even damper and smoother ride to the world’s only prepreg carbon sandwich ski construction and it is the next big leap in carbon construction.
With the launch of Pure3 Construction, Spoon Technology—including a variety of new ski models, and the birth of DPS’ Utah factory, skiers can assemble their perfect quiver while dreaming of the coming winter.
Dreamtime runs until August 1, 2013 on dpsskis.com and through select global retail partners.
DPS designs the world’s most advanced skis. Inspired by a vision to make perfect skis worthy of those who live and breathe the sport, and located at the base of the Wasatch Mountains in Salt Lake City, DPS introduced the world’s first and only Pure prepreg carbon fiber sandwich ski, the first 120mm powder pintail, transferred the word “rocker” from surfing to skiing—then built the first rockered ski with sidecut—and now have unleashed the Spoon. The fusion of space-age carbon technology and groundbreaking shaping has resulted in the world’s most advanced quiver of skis. DPS Skis are sold on four continents and are a trusted brand of serious skiers worldwide. For more information visit http://www.dpsskis.com or call +1.801.413.1737.