FOR IMMEDIATE RELEASE

COORS LIGHT TRIPLE CHALLENGE

March 14-16, 2003

Blue Mountain, March 3, 2003 – After the success of this winters Superpipe Grand Opening Party – Superpipe Dreams, why not close the season with a Grand Finale? Blue’s season of snow sports in full swing this winter and the hype is already circulating about Blue’s plans to create an A-list pro-am competition with great cash and prizes, great music and great patio parties. Are you ready? Blue Mountain and Coors Light are proud to announce the COORS LIGHT TRIPLE CHALLENGE.

The rumors are true, and Blue Mountain is the place to be March 14-16, 2003 for the biggest spring blowout competition, party and event this season.

The COORS LIGHT TRIPLE CHALLENGE consists of 3 days of serious amateur, pro and qualifier competition during the day and serious music and entertainment at night. Check out the Coors Light Soak and Sign hot tub party and athlete autograph session on Sunday afternoon! Make sure to stop by the on-hill “Coors Light Super Coachâ€?, back by popular demand! This 40 foot luxury tour bus boasts an in-house entertainment system second to none, a bar and lounge area!

On the roster, playing Saturday night for a ticketed performance is Canada’s own, award winning punk artists, NOT BY CHOICE.

THE COORS LIGHT TRIPLE CHALLENGE is ready to up the ante at Ontario’s Largest Mountain Resort at the end of the season with a myriad of music, snowboarding, skiing and more!

With this years addition of a superpipe, Blue Mountain, and it’s terrain park Badlands, is now earning a winning reputation of a top notch ski and board park destination. The main superpipe was recently re-built to accommodate a larger inclination, and steeper vertical walls. The rest of the park boasts an assortment of rails from flat-bar, to double barrel, kink, c-rail, and urban. The new big-air booters boast a steep landing, and super-smooth transition. Blue is staying true to it’s mention of a “Beast of the East top 5 east coast terrain parksâ€? in the winter issue of SKIER magazine.

The COORS LIGHT TRIPLE CHALLENGE will earn competitors a chance to be recognized as a leading athlete, a chance to celebrate the end of the ski and snowboard season, a super successful events season, a great snow year and more. THE COORS LIGHT TRIPLE CHALLENGE will shake up Blue Mountain like no-other end of season party March 14-16, 2000

Coors Light Triple Challenge Schedule

Thursday

9am-5pm - Registration all day in Spectacular

12pm-4pm – pipe and slope style practice – ski and board

Friday

8am-8:30 – Last Chance Registration Pipe – Spectacular

8am-5pm – Slope style registration – pro / am

8:am-10am – Vendor Village set-up

10am -4pm – Industry Snowboard and Ski Demo’s

9:00 am - Snowboard amateur qualifiers pipe

12:00 PM – Snowboard amateur finals pipe

5:00 PM – awards

7:00 PM – Railsliding comp on Happy Valley featuring live DJ’s, Maestro Fresh Wes and the Tribesmen.

*All day slopestyle practice

Saturday

8am-8:30 – Last Chance Registration slope style - Spectacular

8:am-10am – Vendor Village set-up

10am -4pm – Industry Snowboard and Ski Demo’s

9:00 – 1pm snowboarders and skiers amateur / pro slopestyle

2:00 - 4:30 finals

5:30 - awards

7pm - Big air

9pm – NOT BY CHOICE – Inn Café ticketed 19+ Show

Sunday

8:am - 10am – Vendor Village set-up

10am -4pm – Industry Snowboard and Ski Demo’s

12pm-2pm – Coors Light Soak and Sign Hot Tub Party and Pro autograph session.

9:00 am – Ski amateur qualifiers pipe

12:00 PM – Ski amateur finals pipe

5:00 PM - awards

For more information, please contact:

Jodi Cooke – Promotions Coordinator

Blue Mountain Resort

R.R. #3 Collingwood, Ontario

L9Y 3Z2

Tel: (705) 445-0231

Cell: (705) 623-8518

Fax: (705) 444-1751

E-mail: jcooke@bluemountain.ca


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