FOR IMMEDIATE RELEASE Media Contact:Annelise Loevlie303-670-6804Annelise@IcelanticBoards.comJennifer Rudolph 303.866.9712Jennifer@ColoradoSki.com Ari Stiller-Shulman303.866.9724AStiller@ColoradoSki.com COLORADO SKI COUNTRY USA ENTERS PARTNERSHIP WITH ICELANTIC BOARDS Companies Share Excitement as Ski Season Draws Near Denver, Colo. - September 8, 2009 - Colorado Ski Country USA (CSCUSA) and Icelantic Boards announced today that they are teaming up in a newpartnership. Icelantic will become the official ski partner of Colorado SkiCountry USA and will sponsor the popular Colorado Gems Program. The ColoradoGems Program showcases a group of nine Colorado ski areas that offerdiscounts, including free skiing and other benefits, through the ColoradoGems Card. "Colorado Ski Country resorts are known for their commitment to providingpremiere skiing experiences, which make our state the top choice of placesto ski," CSCUSA's president and CEO, Melanie Mills, explains. "Icelanticshares that same commitment by providing the highest quality skis, made inColorado, which is why we are thrilled to partner with them. Underwritingthe Gems Program in particular creates the perfect synergy, since theColorado Gems ski areas and Icelantic represent home-grown Colorado at itsfinest."
Icelantic's founder, Ben Anderson, shares Mills' excitement, explaining,"Colorado Ski Country is a commanding force in the skiing industry and we'reproud to be supporting their efforts all around. Plugging our new line oflocally-made premium skis into promoting the diversity of Colorado SkiCountry's resorts will solidify Icelantic's reputation as the premierColorado ski maker and further cement Colorado's place as the topdestination for skiing and riding."
The partnership brings the best of Colorado skiing together, with CSCUSA's22 member resorts offering world-class skiing and Icelantic offeringhand-crafted skis designed and manufactured locally in Colorado. Theagreement comes just in time for the approaching ski season as well, withskiers starting to think about purchasing new skis and about the newadventures awaiting them in Ski Country USA. More information about Icelantic Boards can be found athttp://www.IcelanticBoards.com and about Colorado Ski Country USA athttp://www.ColoradoSki.com. # # # Colorado Ski Country USA (CSCUSA) is the not-for-profit trade associationrepresenting 22 Colorado ski & snowboard resorts. CSCUSA is the global voiceof the Colorado ski industry. The Association's primary functions areconcentrated in marketing, public policy and public relations. Informationabout CSCUSA and its members can be found at http://www.ColoradoSki.com, on Twitter@ColoradoSkiUSA and on Facebook at http://www.Facebook.com/ColoradoSkiCountryUSA.This release and other press information can be found in the online pressroom at http://media-ColoradoSki.com <http://media-coloradoski.com/> . Icelantic Boards is a progressive, independent ski company that representsskis, art, adventure, creativity, passion and innovation. It is thecompany's mission to be forever innovative, passionate and sincere.Icelantic skis are high performance and totally unique, to guarantee theevolution of the snow sports industry. The company employs Americancraftsmanship, top of the line materials and cutting edge graphic art toprovide their customer the best possible product.

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