CHOPO DIAZ AND JACQUI EDGERLY WIN THE NORTH FACE SOUTH AMERICAN FREESKIING CHAMPIONSHIPS PRESENTED BY SMIRNOFF

From flip-flops to powder, world’s best freeskiers pioneer exciting new lines on McConkey’s venue at La Parva, Chile, during the first stop of the 2010 Subaru Freeskiing World Tour

La Parva, Chile, September 5, 2009 — During the First Annual The North Face South American Freeskiing Championships, an international field of the world’s best freeskiers conquered McConkey’s run, South America's finest competition venue. With nearly a foot of fresh snow, athletes from the Untied States, France, Canada, Chile, Argentina, and Switzerland congregated to enjoy a rare opportunity to ski and compete during North America’s summer months for a $10,000 cash purse.

With the top three men’s final scores separated by less than half a point, competition was fierce. But on his home terrain, 26-year-old Chopo Diaz (CHL) rose to the top as the clear winner with 40.88 points. He charged the venue with the fastest line of the day—also earning the coveted Sickbird award with his creative, aggressive blend of two large, stylish airs with stomped landings. On his heels, 2009 FWT Champion Julien Lopez (FRA) skied an equally aggressive fall-line run with his signature massive spread eagle in the crux of the venue, finishing just two-tenths behind Diaz. Rounding out the international podium, Romain Bellon (SWZ) pioneered an original line with fluid style, finishing less than a half point off the lead.

“It was an honor to have the entire international freeskiing community at my home mountain,” said Diaz. “I’m honored to be champion, but I would have loved to ski a second run.”

Due to 100mph winds pummeling the venue on Saturday morning, the second day of the SAFC was unfortunately cancelled.

“I’m really happy for Chopo,” said Lopez. “Second is good, but I like to be first. I was really happy with the venue, but I wanted to ski one more run.”

Female freeskiing veteran Jacqui Edgerly (USA) won her first competition with a fluid, aggressive line with two solid airs. Jess McMillan, 2007 FWT World Champion, returned to competition with intent to win, taking six airs, skiing with energy and aggression, to finish just a half point off the lead. Chopo Diaz’s sister and local ripper Soledad Diaz, followed in her brother’s footsteps to show everyone that she is a legitimate competitor. The local favorite skied the fastest line of the female competitors.

“The freesking movement has truly returned to South America,” said Rodrigo Medina, La Parva’s marketing director who stunt-doubled as the competition’s forerunner. “The international freeskiing community’s presence in Chile was both an honor and a long time coming. We have enjoyed hosting this prestigious event and the first stop of the FWT and look forward to many more in the years to come.”

A live produced HD webcast of the entire competition will be rebroadcast later this week. For broadcast times, video coverage, photos, interviews, athlete profiles and more, visit the official website of competitive big mountain skiing: http://www.freeskiingworldtour.com

*Registration for the remaining 2010 Subaru Freeskiing World Tour events will go live sometime this fall. Please check back for details.

FOR MORE INFORMATION, ATHLETES AND TEAM MANAGERS CAN CONTACT:

Barb Hamblett

Athlete Communications & Registration Manager

Mountain Sports International

office: 801.349.4604

barb@mtsports.com

For a complete schedule of events and to register, please visit http://www.freeskiingworldtour.com

2010 Subaru Freeskiing World Tour Schedule of Events

September 3-6, 2009 – The North Face South American Freeskiing Championships, La Parva, Chile

January 6-10, 2010 – The Canadian Freeskiing Championships, Revelstoke, Canada

February 2010 – Subaru Freeskiing World Tour Qualifier, Location TBA

February 17-21, 2010 – Subaru US Freeskiing Championships, Crested Butte, CO, USA

March 3-7, 2010 – Subaru North American Freeskiing Championships, Kirkwood, CA, USA

March 16-21, 2010 – Subaru Freeskiing World Championships, Snowbird, UT, USA

Special thanks to our sponsors:

The North Face

Smirnoff

Subaru of America

Corona

Powder Magazine

Special thanks to our resort partners:

Crested Butte Mountain Resort

Snowbird Ski and Summer Resort

Kirkwood Mountain Resort

Ski La Parva

Revelstoke Mountain Resort