We were inspired by the ALS Ice Bucket Challenge to create our own version in order to raise funds for the non-profit organization Protect Our Winters and also to promote our Ten Year Anniversary limited edition book.
So, here's the deal: Grab one of your Bomb Snow reading buddies, and challenge them to an ICEHOUSE Beer shotgunning duel. (if you can't find ICEHOUSE in your area, any cheap ice-beer will suffice)
The winner of the duel gets a free Bomb Snow 10th Anniversary Book, courtesy of the loser.
But don't worry losers, you get a copy too. For $20 you get 2 books, and the piece of mind that 25% of your hard-earned dough goes to Protect Our Winters.
So film yourselves, upload the video to your Facebook Page and make sure to tag #protectourwinters #bombsnow #icehousechallenge so that we can find you to claim your cash and prizes. Have fun, and please shotgun responsibly.