Think Snow Think Now... Blue Mountain Resorts Ltd. is please to announce the return of its very popular season pass products.

Winter is just around the corner and Blue Mountain has an amazing deal for skiers and riders. The Blue Mountain season pass returns with great value for everyone. These products offer the skier or rider a chance to save big on skiing or riding for the entire season at Blue Mountain. In addition, the passes come with a host of special discounts and benefits that are exclusive to season pass holders.

The 2004/2005 Blue Mountain Season pass lineup is as follows:

Super Season Pass

The Super Pass is made for the ski or board enthusiast who wants to make the most of all that the slopes have to offer.

This pass includes unlimited skiing/snowboarding for the 2004/2005 season during our normal operating hours of 9:00am to 10:pm (weather and conditions permitting). Other benefits of the Super season pass include;

÷ Two free Bring-a-Friend-Passes (with adult and senior passes only),

÷ Free Terrain Park Pass,

÷ Tax-free shopping (on all regular priced merchandise) at Red Devil,

Badlands, Columbia Blue, True Blue, Sugar Shack, Blue Basin,

÷ 20% discount on midweek lodging (excluding Dec. 20th to 31st, 2004)

Pricing

Purchased on or before October 25, 2004 - $635 +gst (age 18 and over) $385 +gst (ages 6-17&65+)

Purchased after October 25, 2004 - $779 +gst (age 18 and over) $519 +gst (ages 6-17&65+)

5X7 Season Pass

If you are free midweek or planning on take a day or two off. Enjoy basking in the sunshine or fresh tracks first thing in the morning.

This pass includes skiing/snowboarding Monday to Friday days (9:00 a.m. - 4:30 p.m.) anytime we are open (excluding Dec. 20th to 31st) and skiing or snowboarding seven nights (4:30 - 10:00 p.m.) per week from Dec. 16th, 2004 to Mar. 25th, 2005 (weather and conditions permitting)

Other benefits of the 5x7 season pass include;

÷ Tax-free shopping (on all regular priced merchandise) at Red Devil,

Badlands, Columbia Blue, True Blue, Sugar Shack, Blue Basin

÷ 20% discount on midweek lodging (excluding Dec. 20th to 31st, 2004)

Pricing

Purchased on or before October 25, 2004 - $145 +gst (all ages)

Purchased after October 25, 2004 - $299 +gst (all ages)

Night Season Pass

If you come alive on the slopes at night and are looking for the convenience of heading straight to the lift, the Night Pass is your answer. Just you, the mountain and the moonlight.

This pass includes skiing/snowboarding seven nights (4:30 - 10:00 p.m.) per week from Dec. 16th, 2004 to Mar. 25th, 2005 (weather and conditions permitting)

Other benefits of the Night season pass include;

÷ Tax-free shopping (on all regular priced merchandise) at Red Devil,

Badlands, Columbia Blue, True Blue, Sugar Shack, Blue Basin

÷ 20% discount on midweek lodging (excluding Dec. 20th to 31st, 2004)

Pricing

Purchased on or before October 25, 2004 - $94 +gst (all ages)

Purchased after October 25, 2004 - $189 +gst (all ages)

Passes may be purchased beginning September 7, 2004 at http://www.bluemountain.ca or by phone at 1-866-367-1118

NEW! Past Blue Mountain Season Pass holders, can use our Fast Lane service to renew their passes. Simply follow these 6 quick and easy steps to renew your pass fast, and get to the lifts;

1. Log on to http://www.bluemountain.ca

2. Go to the Buy Online section

3. Enter your first & last name to get and update your information. (We'll use your picture from last year.)

4. Complete the online waiver process

5. Purchase your season pass online

6. Select either Mail or Express Line for Easy Pick-Up of your Season Pass.

New - If you're renewing your season pass, you can have last year's photo printed off and mailed to you for $10 - no waiting in line! (You must purchase online for this option).

New - We will be selling and printing passes at the Toronto ski/snowboard show so you can actually leave the show with your pass and not have to

wait in line to pick it up at Blue. (Go to our website for more info).

Night Skiing has been extended by another week to end March 25 (weather and conditions permitting); this means another week of riding for 5 x 7 and Night pass holders.

About Blue Mountain Resort

Blue Mountain is Ontarioââ¬â¢s Largest Mountain Resort, just 90 minutes north of Toronto. Overlooking Georgian Bay, the four-season recreational and conference facility is situated on the Niagara Escarpment, one of six UNESCO World Biosphere Reserves. During winter, over 400,000 visitors travel from Ontario and the surrounding states to tackle the more than 250 acres of ski-able terrain. The nationally ranked Monterra Golf course is a major attraction for the remainder of the year. Blue Mountain is Ontario's largest CONFERENCE resort with 9,000 sq. ft. of meeting space that can accommodate up to 450 people. On January 14, 1999, Blue Mountain sold a 50% equity interest to Intrawest Corporation - North America's leading developer of ski resorts and resort villages, along with land to develop the Village at Blue Mountain. The Village at Blue Mountain is destined to become a world class, four-season resort that includes 2,100 resort homes, extensive upgrades, new conference facilities, trail systems and a lively pedestrian village with 60-70 shops and restaurants.

photos: Mike La Anyane