i agree that Line has had some influence in style, but cusson and them also incorporated style by 'grabbing'. Once line started to get big, is the same time that anybody could do a misty flip, but whoever did it with a clean grab is the shit. Newschool skiing keeps progressing. Top pros were learning new tricks, but the old tricks were getting so easy, the competition wasnt who could spin the most times with a mute grab, but who could spin with 'style' the word skiers have adopeted to describe smooth, and pleasing to the eye. Snowboarding went through a similar state. Style in skiing has always been sought after, from the days of the hot doggers, to the smooth mogul lines of Nelson Carmichael, to the smooth cliff drops and powder decents of Glen Plake, and then to Mike D and his parade of canadian ex-mogul skiers, and Johnny D getting mike's crazy crew on film.
I agree that Line pushed it a lot, but i think Line used marketing to get the popularity it has today. They appealed mostly to younger people, ages 10-25, creating a 'cool' image of skiing by pushing style with their riders, their ski graphics, and their general mode of youthful, high-tec, high customer interaction behavior. How many ski manufacturers have forums on their sites that are overrun with 'your a little bitch' and 'XYZ's skis suck, Line rules!'.
im not trashing Line, i think they have a great company. Personally i dont like their skis, but their graphics are sick, and their positive interaction with their young customers has created loyalty, and customer returns.
If jay lev was here right now, I'd shake his hand and tell him that what he has done is badass. I've known him for a while now, and i know he has worked his ass off to get Line where it is today, and for that i have an unlimited respect for him and his company.
Even though i no longer ride for them, and i personally do not like their skis, i have nothing bad to say about thecompany in general.
remembner, style is your own creativity, and expression of yourself in your trick. Your style is your style, and it may look ugly, or it may look smooth, good style is all in the eye of the beholder.
'I step into another level when i smoke that herb, style is everything, gotta be mooth.' -Tanner Hall