NEVER MIND THE BOLLOCKS, HERE'S THE SETH PISTOL
Thurs, Aug 08
Source: Wicked Expeditions Ltd.
K2 Releases Seth Morrison Signature Twin-Tip Ski for Winter 2002/2003
VASHON, WASH. (August 7, 2002) -K2 Skis and its top pro rider, Seth Morrison, announced the release of a new ski called the 'Seth Pistol'. Over the past year, Morrison has received 'Skier of the Year' awards from ESPN, Freeze Magazine and Powder Magazine. Morrison is recognized for pushing the sport in new directions and the no-holds-barred design of his new ski continues the trend. This is the second time that Morrison has collaborated with K2 to develop a pro model. His first ski, The Morrison, came out in 1997 when K2 rocked the freeskiing world with the industry's first ever pro model.
'Seth and I cooked up the idea for the first ski and given everything he's done in the past five years, it seemed clear that it was time to do another,' said Tim Petrick, vice president and general manager of K2 Skis. 'Morrison is arguably the finest skier of his generation and we are proud to have an athlete of his caliber on K2.'
Anarchy in the USA
Morrison had full control over all aspects of the ski, including its dimensions, flex and of course, the raw, early-punk graphics. Morrison tested the new ski's design parameters while filming in remote locations including Valdez and Haines, Alaska, and Whistler/Blackomb, Canada. Seth's input was incorporated into every aspect of the Pistol's design.
A huge fan of roots punk, Morrison decided to name his signature ski after the group that rocked the world of music in the late 80's. It is no coincidence that today's skiers are giving winter sports a whole new attitude. Keeping with the Sex Pistols theme, Morrision worked in collaboration with Colorado-based artist Josh Malay to ensure the graphics of the ski remained true to the punk era. The graphic on the Seth Pistol is an original work that portrays Morrison's autonomy and personality on and off the slopes.
'The Sex Pistols were just like today's free-skiers,' said Morrison. 'The world sees them as rock stars, but they were more real than anyone just regular people that work hard, and are totally committed to pushing their craft forward and, like Johnny Rotten and Sid Vicious, free skiers today really don't care what anyone thinks as long as we bring it every time we perform.'
The Seth Pistol Will Destroy
K2's Seth Pistol is made specifically for a new generation of riders whose approach combines backcountry powder with the new schools moves in the pipe and park. The Seth Pistol enables the rider to take their skiing in innovative, creative directions.
Specific features include:
Increased Versatility - 128/95/118 platform with a 14.0 sidecut complete with twin-tip design. Although this ski is ideally designed for a big mountain application, its increased sidecut makes the Seth Pistol extremely versatile in all conditions and pitches. Twin tip design provides exceptional performance in the park. Improved flotation in powder and crud - In addition to the wider waist, the redesigned tip and tail (complete with aluminum inserts) >incorporates a blunt, rounded, turned-up design that maximizes the >surface area to increase lift and float.
. Stability and response -Triaxial braided fir/spruce core, torsion box with ABS sidewall construction. The Triaxial braid and vertical sidewall construction adds stability and response to the Pistol's performance.
'Skiing is progressing in new directions each day in parks, pipes and slopes around the world.' said Petrick. 'We sincerely believe that the Seth Pistol will help skiers to take the sport up to another level'
www.sethpistol.com
The www.sethpistol.com web site will be launched September 15, 2002 . In addition to specific information about the Seth Pistol ski, the site will also include an online shop where people can purchase the Seth Pistol, paraphernalia and clothing. The site will also provide information on the graphic artist, Seth, dealers, events, movies, and message board.
The new Seth Pistol Pro Model will be available in stores December 1, 2002. For dealer locations, visit www.sethpistol.com. The ski is available in 169, 179, and 189 lengths. For more information, contact K2 Skis at 1-800-426-1617 or visit www.sethpistol.com
About K2 Corporation
K2 Corporation, based in Vashon, Wash., is a leading designer, manufacturer and marketer of brand name recreational products. The company's brands include well-known names such as K2 and Olin alpine skis, K2 snowboards, boots and bindings, K2 skates and K2 bikes. To learn more about K2, log onto K2sports.com.
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