NewEscuelersbut actually it's because freeskiing was considered the new way to ski compared to the old school way of just skiing groomers and tipping over
No, the new way to ski is to snowboard. The original NS name was New Skielers, but it sounded almost as gay as your username so they went with New Schoolers. No one knew what it meant so they did a massive branding and image campaign. In total, it cost around $2.5 million to cement "New Schoolers" and the "new" definition into the common lexicon of the ski community. NS continues advertising and brand awareness surrounding the definition of "New Schoolers" to this day, to be sure to reach the latest generation of shredders. NS presently spends $0.8 million per year on advertising/PR specifically around the definition of "New Schoolers"