I just have a quick request, please don't start with the social media headlines 'click-bait' like so many other pages before you that I have now 'unliked'.
I haven't really noticed that from NS before, probably because you share more media content that news, but today on facebook I saw this post about Logan Imlach joining Armada, which is great, but it was titled: "The world's most interesting skier just joined Armada Skis!", and of course your community manager made sure not to mention Logan's name anywhere on fb, gotta get those clicks, bro! You could also probably argue this new 'most interesting' title, but whatever.
I know it's the trend and everybody is doing it, but those facebook posts are so fucking annoying. I do get the point of hiding the crucial part of the news and using superlatives and exaggerations to make sure you get clicks, but come on, you know it's wrong.
I have two examples for you:
- Mashable: uses headlines such as 'MIND BLOWING', 'WOW', 'GREATEST (insert whatever) EVER' for 'news' I wouldn't even want to read when taking a dump. And also you'll never know what this 'mind blowing' news is about before actually clicking that link.
- Deadspin: Always put the actual news directly into the fb headline. I click what I want to click, and I know what to expect. I'm thinking about sending their community manager some beer or something, considering how rare it is nowadays.
I know I'm ranting, but this behavior has been annoying the fuck out of me for so long. I never cared enough to actually say something, I just clicked 'unlike' instead. But I love NS, so I figured I would share my opinion and vent at the same time.
I am completely in disagreement in this post. I am bias because I do manage some of the newschoolers stuff BUT,
I have a hard time with you saying that NS posts frequent clickbait for a few reasons. The first and foremost is because everyday there are a far large amount of posts on the newschoolers page that don't even have captions at all.
Let's take yesterday as an example, there was probably around 15-20 posts all day, at between 8-12 of them look exactly like this
Now this post will get more, the same or less than other posts with captions, which is way the caption of a post is not always relevant.
The second, and most important point regarding clickbait is that it DOES NOT WORK, by newschoolers posting clickbait, it actually is not beneficial to the website and here is why.
Lets say we post "insane skier risks his life to land this mind blowing trick that has never been done before, this is the coolest thing you have ever seen", and it is a link to a trick, that may be cool, but I can guarantee it won't be as cool as that caption.
Now the user who clicked that link, clicked the link based on a promise by the poster, which was not met when the user clicked on the article.
The clicker was dissatisfied by the post. Now the same user sees another wild caption like the one I posted from newschoolers, that user is very unlikely to click a newschoolers link, because the first time the user clicked the link they were disappointed. It doesn't take long for this disappointment to spread very quickly, discrediting everything newschoolers would post..
Now lets say we use one of the captions you seem to claim is clickbait, such as "Tanner Hall really is the ski boss!". When someone reads this, they want to click the link because the caption doesn't tell us what tanner hall did not because they are "tricked" into clicking it. If you didn't following skiing, and didn't know who tanner hall was you probably wouldn't click it. BUT if you do know who he is, you are expecting a small promise from the post that tanner hall is going to do something that might be cool. The important point is that instead of making a large promise that is not met, make a small promise to the reader so that when they click the post, they are satisfied, because the article is much better than the caption described, and in turn they are more likely to share it with their friends.
The ultimate goal of sharing something on Facebook isn't to get your single click, its to get you to share it with your Facebook friends, generating a larger number of people coming to the website, and a caption alone cannot get you to share it. It make get you to click it, but you will be disappointed and that is the exact opposite of what a smart business wants.
Summary: true clickbait died off a few years ago, because it truly does not work for long term gain.
To build off of SDrvper's post, the FB post that he provided as context was chosen because we have been harvesting the old archives and throwing stuff up to see what sticks, typically over night in US is when we post such things.
Some titles are "clickbait" on the user end of things when they title the video upon upload to NS. We have no control over that. While I must say my article title about Logan was a bit "clickbait-y" it still was well received by the vast majority of users that clicked on the post.
Anyways, I appreciate your feedback about the posts and such. It's a fine line to walk about giving away the entire article away so we don't people to click on it to come to the site and total clickbait. I'm constantly trying to find a balance of the two. I could go on for days regarding our social strategy and other factors it but I won't. Cheers man.
When things are taken out of context---
"Mods circle jerk to their powers. I will be 100% serious with you right now" - 1337
I LIKE MY SPLIFFS SAME AS MY BURLINGTON HOUSE PARTIES: PACKED TIGHT, WITH A FUCKED UP RATIO, AND LIT. - Tall T Dan
"i hate skiing but i like stept" - Brogan
Newschoolers is like cocaine, everyone uses it but no one wants to admit to it - Mr.Bishop
I have a hard time with you saying that NS posts frequent clickbait for a few reasons.
Well, I'm sorry if I didn't make myself clear, but I don't think I ever said that. Actually the exact opposite. I said it was the first time I saw a post I considered 'click-bait' by NS.
My point was, please keep it the way it is and don't start with the click-bait posts. And I completely agree with the rest of your post too.
Also thanks Krotch for your post, as I said I love seeing NS on my feed, and my remark was very specifically targeted at that specific post, never had any complaint before, or since.