Hey NS community manager,
I just have a quick request, please don't start with the social media headlines 'click-bait' like so many other pages before you that I have now 'unliked'.
I haven't really noticed that from NS before, probably because you share more media content that news, but today on facebook I saw this post about Logan Imlach joining Armada, which is great, but it was titled: "The world's most interesting skier just joined Armada Skis!", and of course your community manager made sure not to mention Logan's name anywhere on fb, gotta get those clicks, bro! You could also probably argue this new 'most interesting' title, but whatever.
I know it's the trend and everybody is doing it, but those facebook posts are so fucking annoying. I do get the point of hiding the crucial part of the news and using superlatives and exaggerations to make sure you get clicks, but come on, you know it's wrong.
I have two examples for you:
- Mashable: uses headlines such as 'MIND BLOWING', 'WOW', 'GREATEST (insert whatever) EVER' for 'news' I wouldn't even want to read when taking a dump. And also you'll never know what this 'mind blowing' news is about before actually clicking that link.
- Deadspin: Always put the actual news directly into the fb headline. I click what I want to click, and I know what to expect. I'm thinking about sending their community manager some beer or something, considering how rare it is nowadays.
I know I'm ranting, but this behavior has been annoying the fuck out of me for so long. I never cared enough to actually say something, I just clicked 'unlike' instead. But I love NS, so I figured I would share my opinion and vent at the same time.