Dadcore90-100% its just some stupid film class project that went viral
Evidence points to a kid having fun. Quite technically sophisticated mind you.
It seems that the people trying to solve this have hit a brick wall. Either the files they're working from are damaged so they can't get all the data or there's another layer in the challenge. It also seems that the results they're getting from what they've solved so far aren't interesting enough to continue, so I'd expect this to die out. I'm monitoring the IRC though, maybe something interesting will happen.