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When I was running EC as a ski brand it was while I was in High School and College, and the NS community was awesome. The brand was doing great as a side project while I finished up school. However simply selling ski accessories wasn't sustainable for a full time job. When I graduated college, I started working for an action sports marketing firm while still running the brand at night. The idea of the tech products were launched alongside the clothing one fall, and within 2 months the sales of tech accessories had passed the full year clothing sales. So it naturally transitioned over so I could leave the marketing firm and work on Eastern Collective full time.
Plus in 2010, I almost lost my leg at Loon's Battle My Crew. I didn't walk or ski for 2 years. So even though I couldn't ski, I was still busy making products for all you guys. Also to be honest, over that time my passion for skiing declined not being fully emerged in it.
I think I still acknowledge my roots in the products I design, as they all have aspects of textiles found in the clothing I used to produce. Also just launched new Nano Puff iPad/iPhone sleeves and worked with an outerwear manufacturer to use the same materials you might find in a ski jacket. I still sponsor the XGames athlete lounges too!
The ski industry is great but not always as profitable as other industries. I absolutely love what I do now, and that's what really matters to me.
So that's what happened to Eastern Collective.
dbchiliI understand the need to branch out, but companies should never leave what they started doing.
dbchiliplease support your argument then
dbchilibut companies should never leave what they started doing.
pow_pow~you have zero understanding of business, economics or event the natural world. adapt or die.
dbchili1. adapting does not mean leaving your core compentency. Apple has developed it's computers over decades, and they offer other products, but they still offer computers