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Grilled.SteezeJust realizing that the "spend money, get giftcard" strategy is such an amazing one. You spend money on their product, they reward you with a discount, but require you to make another purchase to utilize the discount. Sorry thinkin out loud here..
IBAMEh, I guess, but I doubt most people will see it the same way and therefore be encouraged to buy the gear as much as it was a straight $50 discount. It's a strategy I think most people will see through, though I wonder how it will play out for these companies.