This is Kevin from Lethal Descent Outerwear and lately i have been receiving emails and questions regarding what is going on with us for the upcoming season. Some of you have been wondering if we will be releasing a new line, and what the future looks like for LDC.
Yes, things have been a little sleepy around here lately and we haven't released any news regarding this season. Well the truth is that we will not be releasing a new line for the 2014/2015 season. The reason for this is a simple lack of funds; I will not sugar coat it because no one deserves to be lied to. We are by no means down and out but rather are as hungry as ever to continue to produce the outerwear we want to see on the market.
For this season, the focus for us will be to keep our heads down to ensure that everything is running as smoothly as possible on our way to a next release. There will be some changes regarding the structure of the company as well as how it is run in the future. While it is certainly not an ideal situation for us to have to miss out on a year, we are taking the opportunity to take a step back and focus on how we want to do things. We have received an awesome amount of support over the years and the fact that it still continues is what drives us to keep going. This company was started with the average skier at the forefront's of our minds and to not commit ourselves to what we think people might want, but rather to start fresh year-after-year to create something that is completely original. To this day, we carry the same mentality and drive as when Lethal Descent was founded 7 years ago and we plan to open up a much more communal and transparent way of business as we move forward.
However, getting back to the point of delivering news. Everything in the store has been discounted from 20%-50% off, depending on the line, for the whole season with sales throughout the season for additional savings. For this year we will also be doing lots of cool giveaways and highly encourage everyone to reach out to us to express their ideas on what they want to see either from us or in the industry as a whole. In the spirit of giving back to the people that have given us so much support we are always wanting to get involved in helping out with events, contests, parties... whatever it may be that involves the skiing community.
I hope this helps to shed some light on a dim situation but let me be clear that nothing is over.
Thank you all for reading and if you find yourself at the end of this thinking "who gives a shit, LDC sux"... we still appreciate your time.
Lethal Descent Outerwear
I can be reached at Kevin@LethalDescent.com for any questions or inquiries
The 13/14 line was my favorite outerwear I've ever had hands down. I remember seeing Pat and Sam in the original stuff up at Echo and everyone wanted to know what company made it. Glad to hear that it's gonna keep going. Long live LDC.
Loved LDC from the beginning. Complete suits always! I get multiple compliments a season on the suit (mainly from people who don't know LDC) and tell them who hooks up the steeze! Will always support you guys. Stay up LDC!
I love how you guys are active on NS and make it a point to answer questions via pm/email. That alone tells me your passionate about your product with solid customer service. Other companies could learn a thing or 2.
Definitely looking forward to your return. I would love to see a new line similar to the tonic year with similar color-schemes and accents.
The early bird may get the worm, but the 2nd mouse gets the cheese.
Might I suggest the revamped company take a few pages out of Line and Saga's book and be a bit more active on NS and advertise a bit? I think you guys makes great shit but when the time comes to buy new outerwear I usually browse through the big established brands and the smaller companies that advertise here.
In fact if it wasn't for this thread I wouldn't have bought the eagle jacket.
honestly your biggest problems is probably the marketing of things, just need to make yourself apparent to NS and the skiing community as a whole. Like people that have been skiing for a couple years and + know about you but the people just starting really seem to just know Saga and similar companies. You definitely have the product on point though.
about to buy some pants! Your guys's outerwear is solid, but i totally agree with other members on the marketing aspect. I heard of your brand a few years ago just by word of mouth and seeing some on the hill. maybe some advertising on popular websites can change that. Wish you guys the best!