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LE.SkiingI got stalker and guessed everything... Apparently I'm just really good at multiple choice.
LE.SkiingI got stalker and guessed everything... Apparently I'm just really good at multiple choice.
iFlipHave you guys not yet figured out that this is a marketing ploy and absolutely nothing else? Every single person gets "stalker" so that they feel good about themselves, whether or not it is merited. This is then paired with a discount code, a further "feel good" incentive. This is basic marketing, nothing more.
Saga.not everyone does. And everything a brand does is marketing.
OlimarYou guys are basic as fuk.
iFlipHave you guys not yet figured out that this is a marketing ploy and absolutely nothing else? Every single person gets "stalker" so that they feel good about themselves, whether or not it is merited. This is then paired with a discount code, a further "feel good" incentive. This is basic marketing, nothing more.
MinggWhy does everyone care so much about how saga promotes their brand? Shit like this doesn't affect you. You're not getting ripped off, you're not forced into taking these kinda of surveys, you're not being forced into buying their products, etc. I can think of a few threads that turned into discussions of saga's marketing strategies and people hating on it. Personally, I think it's getting a bit ridiculous.
MinggWhy does everyone care so much about how saga promotes their brand? Shit like this doesn't affect you. You're not getting ripped off, you're not forced into taking these kinda of surveys, you're not being forced into buying their products, etc. I can think of a few threads that turned into discussions of saga's marketing strategies and people hating on it. Personally, I think it's getting a bit ridiculous.
Saga.It's lonely at the top.
gavinrudySaga is core as fuck, and clearly they've helped out this site and skiing just as much as this site/skiing has helped Saga. They make super sick outerwear, and I don't have anything against what they do for skiing, nor the projects and media that they can help come to fruition. But, in my eyes, their marketing tactics are replicating the scummiest shit on the internet. Stupid ass buzzfeed style quizzes and Instagram picture repost spamming for prizes have no spirit or purpose. I've talked about this exact thing in other threads, but everything Saga does promotionally has been shit for the last few years.
gavinrudySaga is core as fuck, and clearly they've helped out this site and skiing just as much as this site/skiing has helped Saga. They make super sick outerwear, and I don't have anything against what they do for skiing, nor the projects and media that they can help come to fruition. But, in my eyes, their marketing tactics are replicating the scummiest shit on the internet. Stupid ass buzzfeed style quizzes and Instagram picture repost spamming for prizes have no spirit or purpose. I've talked about this exact thing in other threads, but everything Saga does promotionally has been shit for the last few years. Two, three years ago, they were all about inspiring a community to do cool shit and have fun. They had a contest called Partners in Crime in 2011 where you basically created any kind of media documenting your adventures; there were edits from a crew's season sending big jumps into deep powder, photo blogs about summer cliff jumping trips, and a ton of other really interesting adventures from all kinds of different people. That kind of stuff motivates a community to go out and do cool things and it makes a brand look awesome because they're making a positive impact on their consumers. There was real spirit to their promotion and strategy then. Now all they're incentivizing is that kids sit in front of a computer or phone screen and make a silly outerwear collage in the fast food app or to guess at wholly irrelevant questions on Facebook, spamming feeds with pointless fluff. That kind of shit deteriorates a brand because it doesn't have any heart to it, and I would have expected that Saga would have been the last to buy into that nonsense because they were doubtlessly one of the coolest brands a few years ago.
Really? Have some fucking humility.
Calb3rti think that it depends on what you define as "successful" and "ahead of the curve". I too thought Partners in Crime was a super cool idea and would say was it successful because it did motivate, inspire, and dare i say it almost had some emotion behind it. the marketing today seems to be void of that but im guessing looks better on paper? with all the numbers and statistics it makes by having people click on things? i can see how that is successful, in a way. this might be a terrible analogy but i have felt saga has been doing the history channel thing... it started out having to do about history but to stay successful and ahead of the curve they went all swamp monsters, aliens, and pawn shops. i guess being successful will inevitably make you branch out from your roots, but dont grow so tall that you lose sight of where you came from. it might be lonely for you at the top but that is because you are shedding the leaves that made you grow to that height (my opinion, i doubt you share). i am turned off, my dick is limp.
burfurt.
Calb3rti think that it depends on what you define as "successful" and "ahead of the curve". I too thought Partners in Crime was a super cool idea and would say was it successful because it did motivate, inspire, and dare i say it almost had some emotion behind it. the marketing today seems to be void of that but im guessing looks better on paper? with all the numbers and statistics it makes by having people click on things? i can see how that is successful, in a way. this might be a terrible analogy but i have felt saga has been doing the history channel thing... it started out having to do about history but to stay successful and ahead of the curve they went all swamp monsters, aliens, and pawn shops. i guess being successful will inevitably make you branch out from your roots, but dont grow so tall that you lose sight of where you came from. it might be lonely for you at the top but that is because you are shedding the leaves that made you grow to that height (my opinion, i doubt you share). i am turned off, my dick is limp.
burfurt.
Saga.It's lonely at the top.
MinggWhy does everyone care so much about how saga promotes their brand? Shit like this doesn't affect you. You're not getting ripped off, you're not forced into taking these kinda of surveys, you're not being forced into buying their products, etc. I can think of a few threads that turned into discussions of saga's marketing strategies and people hating on it. Personally, I think it's getting a bit ridiculous.
Olimarshuuuut the fuuuck up.
you arnt helping your case by saying stuff like this. You sound like fucking HOFFM@N when people used to shit on him for being such a shitty person. "Hop off my dick bro, stop ridin my dick."
like youre making buzzfeed quizzes... i guess thats your marketing ploy to sell out to all the 12 year olds and the generation that is addicted to technology, but i mean hey if you want a bunch of pre-teens running around the mountain in your product then go for it. I guess thats cool if thats how you want your brand to be portrayed.
Face it, youre selling out. And dont give me the "sorry for trying to make money" bull shit, because there is a fine line.
cydwhitGavin and I have had this discussion before and I 100% agree. Saga, I like your brand, I wore a full saga suit all last year but honestly I think most of your marketing sucks. I want to like you but all your marketing is pushing me away
gavinrudySame. I've skied with Saga pants for two years now, I think Saga makes some of the best product on the scene. I'll continue to support the brand.
So, Saga, I've far from judged the entire brand just on the basis that I think you're steering the wrong way promotionally. That said, just like I've learned from making videos, you only improve if you're told that you're doing it wrong. That's not to discount the fact that you guys have been running Saga for a while now and know what you're doing, plus I'm far from any expert, but I think it's always beneficial to hear what your consumers think.
I also don't disagree with you guys trying to find a new way to reach a customer base, but I think that you need to be unique and creative to do that well, and copying mainstream media trends is not at all going to do that for you.
At the end of the day, you have to do whatever will keep the ship afloat, and it royally sucks to hear that Partners in Crime wasn't a successful promotional strategy. But stuff like that, with good spirit and incentive, will always build a solid brand reputation. I don't want to see you guys tear that down with these mindless promotions.
Also, I might add that the Delorme Re-Edit contest is a much more creative way to inspire kids to show all their own perspectives on skiing, but I think that making it a social media contest takes so much away from it. Vote-based contests are the worst contests because they become so much less about the content than the popularity of an entrant. It engages an audience, surely, but it doesn't always result in quality winners. You say that it's not spamming, but it just turns into a bunch of desperate kids PM'ing everyone in their FB friend list for votes, posting it on their news feeds every day, etc. The contest is just inviting the participants to do the spamming for you.
Olimarshuuuut the fuuuck up.
you arnt helping your case by saying stuff like this. You sound like fucking HOFFM@N when people used to shit on him for being such a shitty person. "Hop off my dick bro, stop ridin my dick."
like youre making buzzfeed quizzes... i guess thats your marketing ploy to sell out to all the 12 year olds and the generation that is addicted to technology, but i mean hey if you want a bunch of pre-teens running around the mountain in your product then go for it. I guess thats cool if thats how you want your brand to be portrayed.
Face it, youre selling out. And dont give me the "sorry for trying to make money" bull shit, because there is a fine line.
LE.SkiingI got stalker and guessed everything... Apparently I'm just really good at multiple choice.
Olimardont give me the "sorry for trying to make money" bull shit
MinggSo you think saga sold old?
cydwhitI realize from a company standpoint social media based contests are way easier and simpler so I sympathize on that, I guess I just have too high of standards for marketing. I am desperate for the ski community to produce rad content, be that through marketing, contests, or sponsorships, and more and more I feel like we are settling for what is funny, cute, or easy.
I want to buy brands that are confident enough to realize that they can't appeal to everyone, I want to buy brands that care more about the quality of their customers than the quantity. I realize this is not realistic for every brand but I really like Saga, and want to like their marketing.
The referenced post has been removed.
cydwhitI realize from a company standpoint social media based contests are way easier and simpler
iFlipHave you guys not yet figured out that this is a marketing ploy and absolutely nothing else? Every single person gets "stalker" so that they feel good about themselves, whether or not it is merited. This is then paired with a discount code, a further "feel good" incentive. This is basic marketing, nothing more.
Saga.I'm curious to hear what sort of marketing promotions you think are better.
