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Do you see Atomic interacting with the NS community? Or any other big brand for that matter? I love Volkl, atomic etc skis. I think they're very well made. I also lovetheir teams. However if there was a sudden movement on NS towards say skis with psycadelic graphics and there was an outpour of demand for a psycadelic graphic, who do you think would respond first, get the comunities oinion and respond accordingly? J or other?
Yes but when you have the economics of scale and are a global business like they are its very hard to adapt any part of your business in a hurry a lot of the larger ski companies seem to work on a two year product life cycle as well to aid costs for further R&D.
When you are a very small company with a very experienced designer as Jason is you and he will have the backing to do it you can respond very quickly. Its a nice case of a community making a co-lab. However I have pretty much zero interest in any of their products as until they make a Katana or race stock I will stick with my preference.
Lordf*Yes but when you have the economics of scale and are a global business like they are its very hard to adapt any part of your business in a hurry a lot of the larger ski companies seem to work on a two year product life cycle as well to aid costs for further R&D.
When you are a very small company with a very experienced designer as Jason is you and he will have the backing to do it you can respond very quickly. Its a nice case of a community making a co-lab. However I have pretty much zero interest in any of their products as until they make a Katana or race stock I will stick with my preference.
I don't think it's the economies of scale that would be affected. They'd still produce the exact same amount of skis but on the production possibility they can either make x number of traditional skis or y number of demanded skis or any ratio of the two. As well as allocation of resources, would they really send a team to create a community sourced graphic? Probably not. However if that team can create a graphic which apeals to the community and the wider public then $$$ for said company.
In conclusion, a big company could have a fast turn around from a high demand but choose not to because $$$
....the companies you love make baby clothes, bats, cards, and adult diapers......support that NS? Good on Mike, J, Casey, and whomever wants to shake up the industry for the better. DOWN with the MAN!
TRIKD....the companies you love make baby clothes, bats, cards, and adult diapers......support that NS? Good on Mike, J, Casey, and whomever wants to shake up the industry for the better. DOWN with the MAN!
I think you're not looking at finer details of transnational corporations. Look at kering group. They own Gucci but also Electric. Although all profits go back to the one company and its share holders Gucci and Electric produce two completely different things marketed at diffetent aspects of society,
"As the Boot Product Manager for Atomic, I oversee every feature, function, and fit concept of our ski boots. You have some ideas that you've always wanted to see on a boot? Let me know... you just might see it on a boot next year. If you have questions about boots in general or boot-fitting, feel free to PM me as well."
one of the most consistently helpful and knowledgeable members on this site
"As the Boot Product Manager for Atomic, I oversee every feature, function, and fit concept of our ski boots. You have some ideas that you've always wanted to see on a boot? Let me know... you just might see it on a boot next year. If you have questions about boots in general or boot-fitting, feel free to PM me as well."
one of the most consistently helpful and knowledgeable members on this site
get a clue
I was more refering to the ski side of things. But I never knew he was on NS. Thanks for that insight, I retract my statement and accecpt I look like a cunt.
@chubby: The difference is that the metrics that drive each varies. Each "parent" company (already an issue there) has different GM, Gross profit, AT profit, MSA, etc targets for every business unit. Each has a target which it needs to meet....if Gucci is under pressure to meet overall AT profit targets what BU do you think is going to get cut?
