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Saga.Might be able to shed a little light on this as we are taking over Session 3 at Windells.
In some cases the camp will approach you in others you will approach the camp. The camp says we will provide you with housing, tickets, food, etc for X number of athletes. Can you supply us with X amount of sponsorship in product and/or cash.
Once the basic details are agreed upon there are lots of other smaller components that go into it such as social media sharing and promotion, what activities and athletes the sponsor will be bringing, etc etc.
The camps do a really good job of working with the sponsors (from our experience at least) to tailor the take over week to best fit the brands image and goals. If you want to have kids ride inflatable orcas down the mountain cool (that was awesome by the way freeskier), you want to have a giant powdered donut food fight sick. The more a sponsor is willing to contribute to make the take over unique and fun the more willing the camp is to work with them.
ChubbyBoySeems pretty sick and a great way of a resort giving back to the community and visa versa.
Saga.The resort, Timberline in this case, doesn't really have much of anything to do with it. They actually make it pretty difficult. A lot of times when traveling to resorts for filming or promotional purposes the resort will comp tickets and cater to you. Timberline knows its the only one around you can ride in the summer so they are really strict with their tickets and pass giving.