Rad is an acronym for "Recycled All Denim". Our backpacks & accessories are repurposed entirely from hand-picked, premium recycled denim goods. We incorporate and utilize all of the pre-existing features of the jeans into our backpacks, The back pockets, the fly's, the belt loops, the side pockets, all get used. Nothing goes to waste. All RAD packs are unique in nature, and one of a kind. Handmade with love in a garage somewhere in Canada by the Heule brothers. All packs are made to order, so please allow up to a month for your order to be sewn, and shipped, thanks for your patience.