So I was reading the latest 'Confessions of a ski bum' piece -
and I couldn't help myself but notice that this entire series - which is completely awesome - has been eclipsed by articles/threads/whatever about Gus/Miley, Gus/Puppies, etc.
This is a huge trend that has gone on for a while in skiing - and to be fair the rest of the world - where in-depth quality journalism and story telling has an incredibly difficult time getting the exposure it deserves.
People constantly tell me that they hate the fact that we 'killed news on newschoolers' to which the only response I have is that we had to - in the heyday of news on newschoolers it had dropped to less than 2% of the overall views on the site. Time on page on articles was less than 30 seconds on average. People weren't reading, they were just clicking and scrolling.
Social hates good content. Loves super shitty content.
So tell me... what is your reason for clicking on the bullshit facebook click crack gossip horseshit, and what the fuck do we do to get more exposure for the real stories that actually matter?