Please, write a 5-paragraph persuasive essay detailing how some Canadian woman posing in front of a greenscreen for some corporate ad that will probably look like a target ad where a bunch of greenscreened EXXTREME SPORT'S athletes will whoosh past the screen, their silhouettes trailed by rainbows and swirls of color or some dumb shit, is ruining the sport for you.
Seriously. I want to know how this is going to negatively affect your personal enjoyment of skiing. If you're thinking about skiing in the larger context and its place in corporate america's grandscheme to brainwash the youth when you drop into a rail line, you're doing it wrong.
And, really? You now want to know how many other shots have been faked to sell shit to impressionable kids? Because, why? Knowing that the Tucker Perkins Paul Mitchell ad was fake would shatter your universe. I heard his gelled spiky tipped hair was actually CGI enhanced. Let's fucking kill that sell out.
The fact that you're tying skiing and the corporate hoops most of the pros have to jump through to make this lifestyle even semi-viable is the problem. Her collecting a paycheck for some silly commercial so that she can travel this winter should be ok with everyone. She's posted it on FB, for fuck's sake. It'd be one thing if they motion capped her in a harness doing a dub 12 and she claimed she did it for real, but some disembodied, stylized .5 second shot in some commercial.....who the fuck cares?
Newsflash: the exploitation of action sports (namely skateboarding and snowboarding) has been happening for what...25 years? It's no different than how any other "cool, edgy" subculture, is co-opted by advertising. Do you think DJ's threw their turntables away because of a McDonalds commercial five years ago that showed some Hollywood waiter, ahem actor pretending to scratch a record?
You're backing Tanner for protecting the soul of the sport, then two sentences later you're scolding people for selling out to energy drink sponsors....roger, that....
Tanner's FB post was funny. Tanner is a cool dude, I like his outspoken shenanigans, and he's one of the best ever to do it and has contributed more to this sport than almost anyone. I don't really have a problem with what he said, and I disagree with him about a lot of things, but hey, that's him.
On the other hand, this hyper-rage and manufactured outrage on the part of so many in this thread is so fucking dumb. All this bullshit about this is the death knell of skiing is so misguided and just makes me want to gouge my eyes out.
