Did a little digging and found the article I was talking about: http://www.newschoolers.com/membernewsread/42336/No-Matter-What?c=latest&o=2&page=2
And here's the section about the future, which is what confused me a bit:
Looking a little ahead, what are your plans for this winter?
Well we're moving full steam ahead with the Ski The East brand and website. Meathead Films will be handling the cinema side of things with different web series throughout the winter and next fall including a sweet backcountry one in the White Mountains of New Hampshire with one of our skiers, Ben Leoni. Our Ski The East gear and apparel has really taken off in the past two years and is now being sold at over 30 retailers, so we're going to be putting a lot of effort into doing more with that as well. Also, the Ski The East Freeride Tour is back for its fourth season this coming winter and we're pumped to be working with all the Vermont mountains again. Basically, we're going to doing what we've always done: documenting and promoting the best skiing that the East has to offer. Keeping our fingers crossed for big snow!
Ski Ohio. BMBW Is Home. The Black Keys.