We used to do these type of things all the time. Sometimes it was a live thread where a pro/industry person answered questions, sometimes it was NSRadio, and sometimes we'd put a pro in front of a webcam with a chat window under it.
I think the format of the AMA is good idea, but we should riff off of it to make it our own thing. Right now we could conduct it in the forums pretty easily. I'd love to expand it into the news where this is the format of how we interview an industry person as a community.
Journalists - get brainstorming on this. Jamie definitely try something out at WCS. Lets shake shit up a bit.