I would say because every thread before this just mentioned how wu-tang doesn't belong in skiing and everyone was wondering why B&E jerked to it so much. I think the turning point is when Phil actually composed a well-written response to why it inspires him and the crew and now everyone needs it on their helmet to be thug. Personally I don't really get it and just see them as having some good music, but to each their own.
But then again, why the hell does it matter what sticker some people put on their helmet? If they want a woo emblem, just let them have it haha.