When I heard about Freeze dying today (by phonecall) the first thing I thought about was this
I have at least two 'free year subscriptions' from different movies/places. Now how many of you are reading this years Freeze on a freebie subscription? It seems like wherever you go, you can get it free. Buy X, free freeze. Go to a movie premier and buy an old vhs ski movie for 10 bucks, free Freeze. Buy Volume vid mag, free Freeze
In such a niche market as freeskiing, I dont think you can give away your product as frequently as Freeze did and still make money. Events like Parkasaurus/US Open/East Coast Open..while they all produce revenue, they still cost money. Add that in with the cost of producing a magazine, sending photographers on location, paying the payroll, ect..thats alotta cash. Sure you get a good amount back from advertising, but still.
Just my thought, but I think Freeze gave away too many subcriptions for free. I havent paid for a copy of Freeze in years because of the mass amount of free subscriptions that are around. Some people I know have a free subscription for the next 4 years (now useless)
its VERY unfortunate Freeze will be no more, but you really cant fault transworld.
Hibachi King Drops 8/31/04