Our gig is that we help sell the product for the independent brands through marketing efforts. Basically we are trying to get them more exposure by putting them next to other like minded companies in order to make them more relevant to a larger audience. Since we realize most of the brands we carry do not have the resources to invest in new channels. Because of this, we charge nothing up front and only get paid when they sell something through us. Again, we want to help these brands grow.
Independent is a pretty nebulous term. We use our best judgement, but we are focused on smaller brands who have something to offer that is unique in some way.
As a frequent snowboarder here in Utah, I see the same gear everywhere. I thought that people would want to have the option to ride and wear something different. I hope you like our concept. We just want to give people the choice and want to support smaller brands who deserve to be bigger.