I work in finance and found it interesting that even Private Equity which is vilified by the media is quite active in the ski industry. Chances are that PE funds are investors in where you ride, what you are wearing and skiing on. Not really making a point or argument. I personally had always thought many of our brands (new or mature) were grassroots and built for skiers by skiers. While true for some I was certainly surprised that just as with many companies, Ivy League MBAs and capital from wall street are playing roles in many of our beloved companies. I think everyone wins.
Companies need capital. Private Equity firms want to invest theirs in the most efficient ways possible. Being in the PE industry, simply watching Shark Tank can give you a ground level idea of what pitch days are like... someone needs to pay for those presses.
Exactly how I think about it. Those nice websites, teams of athletes and expensive manufacturing processes don't pay for themselves and unlike developing a mobile app, they are actual capital intensive.
"Skiing is all about being callipygous, you know!"-JF
The think the point he is making is that many people on this site get mad when companies aren't "core" or original, yet almost every company, regardless of its image, has investment capital from those who have little affiliation with the newschool movement.