I think it's awesome. For a second I was confused by it, but then I really really started to like it. To me, the skiing community is all about content, not just forum posts. For years, I personally never looked at the photo and video sections. Maybe I'm old, but I had better things to do than wade through a lot of crap. If I really wanted to see the best of the best content, I liked good content creators on Facebook and waited for it to show up in my feed. Even then, I felt like I was missing a lot.
Now I feel like I've got a great way to browse the best of NS. I'm already consuming a lot of content I would have otherwise missed. The guys are clearly being ambitious, staying ahead of the curve and I think it works. I'm excited about this change.