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While park skiing/xgames and all that make skiing more cool and popular, not that many people are actually looking for ski to spin, and survive heavy rails and urban.
The backcountry/pow market is a hell of a lot bigger and those skis appeal to a slightly older demographic too (people who actually have money). It's a corporation. They do the math, and they are changing the focus.
I vaugely remember in an SIA product video from a year or two ago, Mike Douglas explicity saying they were changing their focus to pow & all mountain skis
Perhaps it was driven by the higher profit margins in those producs, perhaps it was their expulsion from the freeski scene after the disaster of the suspects. Frankly I think it was a bit of both