Ski Brands and Resorts using Social Media

Virtually all brands are using social media to expose their brand and create relationships with customers. The ski industry is no exception to this. I personally really enjoy following ski resorts and ski brands on facebook, twitter, and instagram. It's always nice to see sick photos from the industry and get the updates when a resort gets new snow. I just started following a new skiing community called "The Ski Life" The page is awesome to follow for all things skiing. http://www.facebook.com/TheSkiLife