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sorry man, but that makes no sense
presales are the ultimate way for a small company to increase cash flows with zero risk, if the product doesn't sell in the presale, they just don't place the extra orders and there is no risk of overstock.
I have nothing against first drop, and love NS with all my heart, but I don't think FD is being very honest with their customers here, they call this a "limited drop", implying that you have a chance to hold a unique piece of streetwear, when that isn't the case. I dropped the following comment on the NS article and FD was kind enough to reply, but I still disagree with their practice:
they're decent, but way overpriced. It's 100 bucks with shipping to canada.
Also anyone notice how it doesn't say how "limited" they are, yet they're doing a pre order? They just produce how ever many are ordered plus a few for stock, not that limited
Date Sent: Aug 10 2012 01:57:39 - (read) FD_Virtika --> dbchili
Hey, I saw your comment and just wanted to correct you. Our order for these has already been placed with our factory about 5 weeks ago so our quantities have been locked in long before we started taking pre-orders for them. They are a new product for us, and we weren't sure how successful they would be so we wanted to start out small. If they do really well, then we'll look into doing another production run for a mid-season restock...
dbchili --> FD_Virtika
Based on the response thus far, you inevitably plan on doing another production run, which doesn't make them as "super limited" as you've specified. A better business practice would be to say "we are going to make X number" and then stick to it, no mid season restocks or anything else. Being more transparent with your business practices would help create demand in the future for your products.
I don't have anything against you guys, I'm just saying it's not ethically the best business move to increase available quantities of a product that was first pre-ordered by your most faithful customers on the understanding it was limited
But hey, you guys can do whatever you'd like
My only argument here is that leading people on with "limited release" isn't kind when you intend to expand your production run and make the pieces less limited. FD is yet to reply, but I'm all open to hearing further explanation